On October 15, Campanile inaugurated its first hotel in China, at the heart of the Shanghai business district. This brand can count on the unflagging support of its shareholder, Jin Jiang, as it enters the Chinese market and launches a massive deployment plan to open 250 hotels by 2020.
Louvre Hotels Group announces the grand opening on October 4 of the Royal Tulip Achrafieh, 5-star boutique hotel at the heart of the Lebanese capital. This fourth hotel in Beirut confirms the group’s Near East ambitions to serve a clientele made up of both tourists and business travelers.
Starting September 6, 2016, the Campanile hotel & restaurants are launching an innovative campaign in France using 4G interactive screens installed in chauffeur-driven cars and Premium Taxis. This campaign was developed in partnership with the Rider Adgency, specialized in “on board” advertising space.