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 A responsible management

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Pierre-Frédéric Roulot

Chairman and CEO

“When you don’t move, you drop” 

WHAT HE HAS DONE

  • Having headed Louvre Hotels Group since 2007, he has turned the large French SME into an international company and a major player on the international hotel scene
     
  • For the past 8 years, he has been meeting every Louvre Hotels Group challenge: repositioning the brands and products, setting up yield management, establishing training schemes, handling the digital revolution, renovating the hotels… as well as integrating Golden Tulip and driving a successful move to globalisation, especially among strategic emerging markets
     
  • As a responsible manager, he has led the Executive Committee in his wake and in his image, making it dynamic, flexible and agile. 
     
  • A believer in compact management, he banks on efficiency and on making everyone personally accountable. Between him and the switchboard operator, there are only four levels of management!

WHAT HE HAS SAID 

"The 20 years I spent at McDonald’s have shown me how crucial it is to go out and seek customers every morning. It is that constant calling into question that makes one get ahead. 
The reason I chose an eclectic Executive Committee was that when one is different, one is more effective. Overall, I highly appreciate agility and flexibility, for as it is in judo, motion is more important than speed. Besides, when you don’t move, you drop!”

 

His own “Do, Dare, Dream”

  • DO: a go-getter character, an inclination to travel the world
  • DARE: an off-the-wall, inventive perspective, and the sort of outspokenness that can sometimes shake things up
  • DREAM: an outlook on the hotel trade that is both pragmatic and enchanted, nurtured by sports and rock music, as a means to keep up his frantic pace and maintain his agility 
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Krystel Blondeau

Chief Operating Officer France

"The framework is important to the teams, but it is also relevant in view of the current challenges presented by attempting to break free of it to distinguish ourselves from our competitors."

WHAT SHE HAS DONE

  • Krystel Blondeau has just completed ten years as head of the "Federation des Logis de France", the premier European network of independent restaurant owners, with 2,600 participating establishments. She succeeded in her mission of transforming a label into a reputable brand: Les Logis. "This position has granted me a 360-degree perspective on the industry, as well as expertise in its operation, through my experience in all domains, including quality control, marketing, distribution, digitisation, and management of a network of independent contractors", she explains.
     
  • She knows the Louvre Hotels Group well, as she has held various positions there in the past. Specifically, she was Director of Sales, Marketing, and Communication from 2000 until 2004, at which time she participated in the creation of Kyriad, the development of the First-Class concept, introducing Campanile to international markets, and the development of the group loyalty programme, as well as the first trade agreements with the OTAs. 
     
  • She is now the General Manager of operations at the France business unit, holding multiple brands and multiple positions among its branches, engagements, and franchises. As a dynamic manager, she also manages relationships between hoteliers and investors, hotel openings (about thirty per year), and revenue. She manages about a hundred employees in this division, which remains the most important one in terms of number of hotels and turnover for the Louvre Hotels Group.

WHAT SHE HAS SAID

"The Louvre Hotels Group is experiencing dynamic growth in an environment where the market and customer behaviour are constantly evolving. This change is accelerated by new technology, which spurs on the group's evolution but also constrains it. We must continue to take action and foster a culture of innovation. We must remain in motion. Our challenge is to unite profitability, originality, and novelty."

Her own "Do, Dare, Dream":

  • DO: With energy and determination, she follows through on tasks. Always positive and intuitive, Krystel Blondeau is constantly making improvements wherever possible. She enjoys finding the elements that enable the company to distinguish itself and think outside of the box.
  • DARE: The importance of teamwork, which promotes the exchange of ideas and multiplies the intelligence behind each decision. To quote Henry Ford: "Coming together is a beginning, staying together is progress, and working together is success."
  • DREAM: The need for solitude and to regroup in order to recharge her batteries at the seaside, on the island of Noirmoutier, surrounded by her large family.
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Saurabh Chawla

Chief Development Officer

”We need to define our line first and then push beyond it”

WHAT HE HAS DONE

  • Saurabh Chawla started his career in hotel operations within the luxury hotel industry before heading to Paris for the first time. There, he earned an MBA at ESSEC Business School with a major in Hotel Real Estate. This helped him complement his operational knowledge with that of the newly acquired investment knowledge. He then put his fresh skills to use at HVS in London, where he went on to become a Partner with the firm.
  • Joining Louvre Hotels Group in 2012 as International Development and Acquisitions Director, he bolstered the development efforts outside of France. His mission was to strengthen Louvre Hotels’ presence in key market, working extensively with current partners, and to develop new strategic markets.  
  • Now in charge of group development, Saurabh Chawla has taken on France as well, supported by a team of some dozen colleagues. His objective now, especially with the power of Jin Jiang behind, is to not only grow organically but also to widen the traditional boundaries to derive incremental growth (and thus revenues).
  • New member of the Executive Committee, this dynamic thirty-something contributes his knowledge of the market and a strong network that he has built up over 20 years in this industry.

WHAT HE HAS SAID

“You can’t win by rushing headlong into a new market; the key is to find a ‘Win-Win’ partnership. You have to start with a blank page and be consistently creative and flexible to reach ‘Win-Win’ agreements. After all 1+1 = 21% IRR (at least)!”

He adds, “We have the backing of our shareholder Jin Jiang who has a clear vision and objectives, and encourages us on all our creative endeavours. This has resulted in an increase in deal flow by at least 10 times.”

His own “Do, Dare, Dream”

  • DO: Keep calm and stay positive. Saurabh Chawla maintains that he can handle pressure, and enjoys working with different cultures across different time zones in the course of his work.
  • DARE: To adapt himself to the ever changing world of hospitality and keep thinking of un-conventional ways of developing
  • DREAM: To achieve unprecedented growth, and to learn, evolve, and grow, with this growth. Outside of this, Saurabh maintains his passion for Cricket and is a keen motorcyclist, which he claims helps him to channel his thoughts clearly.

 

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Benjamin Dornic

General Counsel

"It is important for me to never stop learning. I like to get to know others"

WHAT HE HAS DONE

  • General Counsel at Louvre Hotels Group since September 2015 after two years with LVMH as Legal Director Spirits for Moët Hennessy and ten years with the Lafarge Group as Deputy Legal Director, then Legal Director China.

 

  • His education includes an LL.M degree from Georgetown University (USA) and an Executive MBA from HEC Paris. He also spent four years doing legal work in China where he not only assimilated knowledge of the Chinese culture but also the Mandarin language which he understands and speaks fluently. This represents a real advantage in relations with our new shareholder Jin Jiang International.

 

  • As a French-American, he sees his role as general counsel from an Anglo-Saxon viewpoint, as a long-term corporate strategy consultant whose mission is to ensure its longevity. He must assess the risks related to contracts or transactions in order to protect the group over the long run. 

WHAT HE HAS SAID

"I have to manage the potential risks of every project, every agreement in order to enable the group make informed decisions in areas such as transactions, human relations, image and intellectual property. My role is to pave the way for action by smoothing any relational or transactional road bumps. At the Executive Committee, my place is traditionally close to that of the financial director and the strategy /development director, but the position of general counsel is highly cross-divisional, collaborating with every function: transactions, of course, but also human resources, IT, marketing…"

 

His own "Do, dare, Dream"

  • Do: he is naturally curious and open to others, always ready to listen and see how he can help and assist.
  • Dare: he likes to shift the boundaries and take pragmatic action that provides added value.
  • Dream: outside of work, he shares his time between sports and cultural activities such as running, even completing a marathon, on the one hand and music, painting and mosaics on the other.
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Xavier Douchy

Director of subsidiary hotels France

"I draw my energy from the diversity within my teams"

WHAT HE HAS DONE

  • Part of the group since 1993, Xavier Douchy is in charge of subsidiary operations in France, i.e. a total of 195 hotels. He defines the strategy for these hotels to ensure their smooth running, develop turnover and manage the hotel staff.
  • Originally headed for a career in the kitchens after earning his pastry-making CAP diploma in 1988, Xavier Douchy veers towards the hotel industry after a training course and becomes director, as a couple, of Campanile and Première Classe hotels. In the 2000s, he works as manager for the Paris region, operations manager for Benelux, for Northern France then for the Europe business unit.
  • In addition, he took a "Profit Center Management" course at the HEC business school in 2009.
  • Armed with his solid network knowledge, versatile and pragmatic, Xavier Douchy adapts the global vision to serve at a local level. He brings to the Executive Committee his vision of the day-to-day workings in the field, and ensures relations between the teams and the group’s head office in La Défense. 

WHAT HE HAS SAID

"I was given a warm welcome at the Executive Committee where I easily made myself a place. Its members have a real team spirit because we are all working to the same end: developing the Louvre Hotels Group. My mission is to translate and transmit our strategic vision to the field, making its purpose clear for hotel directors.
We must ensure that customer service is not just the name of a corporate department but a real day-to-day attitude. I have great respect for our colleagues who work every day serving clients in our hotels ".

 

His own "Do, dare, Dream"

  • Do: acting as a leader who involves his colleagues in his mission. He takes an interest in the people around him and the variety of profiles in his teams which represent a dynamic force for our business.
  • Dare: his persistently positive attitude. Every obstacle is an opportunity to grow and learn. He strives to transmit what he has learned throughout his exemplary career. 
  • Dream: travelling all over France for his job, he recharges his batteries every weekend with his family at their home in Lille. And also taking lessons to earn his pilot’s license. 
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Thierry Guiraudios

Chief Technology Officer

“In order to innovate, you must not be afraid of abandoning the framework!”

WHAT HE HAS DONE

  • After becoming Chief Technology Officer for the Group in 2010, he was in a position to wear two hats, one as specialist in innovation and the other for the hotel business, following an initial tour in that sector
     
  • Both an inventor of tomorrow’s innovations and the group’s record keeper, he began his career installing information systems at the Hotel Martinez in Cannes in 1991. He then climbed the ladder at the Groupe du Louvre until becoming its Chief Engineer
     
  • He has developed an original idea, namely the pooling of hotel applications that makes it possible to connect 750 hotels using centralised software that facilitates bookings and chambermaid scheduling. With his help, Louvre Hotels Group was the first to develop a smartphone application to make it easier for customers to access and monitor their bookings

WHAT HE HAS SAID

“I have remained loyal to my company, for it has always been able to launch new projects, each more fascinating than the next. One has to look at our profession with a new perspective, and not be afraid to go off the beaten track and above all to constantly question our own convictions.”

 

His own "Do, Dare, Dream"

  • DO: increasing speed… both in his website response times and in the acceleration when riding his motorcycle… his little indulgence
  • DARE: the ability to take byways and to risk innovation
  • DREAM: an insatiable quest for good ideas
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Françoise Houdebine

VP Marketing & Sales

“I like speed and the feeling of letting go”

WHAT SHE HAS DONE

  • Now Deputy Chairperson Marketing & Sales at Louvre Hotels Group since 2013, she had already been noticed in the past in what was still at the time Groupe du Louvre by taking part in deploying the luxury branch for Concorde Hotels & Resorts from 2005 to 2012
     
  • She has spent her entire career in the tourist and hotel business, starting out at Meridien and Ramada. Then she took part in the big adventure of the opening of Disneyland Paris in 1992, where she founded the Business Tourism Department. She went on to work at Hilton in 1996, prior to joining Concorde Hotels & Resorts so that she could contribute to the growth of a group which she could feel had outstanding potential. There she applied the methods used by major hotel groups in sales strategy, revenue management and marketing
     
  • She joined Louvre Hotels Group in 2013. From that point on, she worked on establishing the Première Classe, Kyriad and Campanile brands as well as Golden Tulip, and on raising awareness about the challenges facing the brands by invariably setting customers as the central priority. Today she sees the purchase of Louvre Hotels Group by China’s Jin Jiang Group both as a fascinating challenge and a cultural enrichment

WHAT SHE HAS SAID

“After my involvement in luxury hotel brands, I find it fascinating to be focusing now on issues confronting budget hotels. What with standardised and non-standardised brands, budget hotels and upscale brands like Golden Tulip, Louvre Hotels Group provides an extraordinary playground. It is our wish to work on concepts that enhance customer experience and that play a part in developing a preference for our brands. Our short management structures help us to work on projects efficiently and with determination, and they stimulate energy and creativity.”

 

Her own "Do, Dare, Dream"

  • DO: to take on ambitious challenges without ever losing one’s course of action
  • DARE: the ability to step outside one’s comfort zone and boldly confront hardship and the unknown
  • DREAM: swimming in the warm waters of the Balearic Islands, enjoying single-flipper snorkelling, an irresistible way of letting go
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Céline Lemercier

VP HR

"We must create the conditions for a flexible organization”

WHAT SHE HAS DONE

  • An HR generalist for over 20 years, Céline Lemercier has worked in international groups of various sizes, sectors and cultures but with one thing in common: they were all undergoing profound transformations, related either to a change in business model or major acquisitions. 
  • Within the Louvre Hotels Group, she wants to apply her experience on the themes of collective and individual development and talent management in order to support the development of the group, namely internationally, as well as to anticipate business-related challenges. 

WHAT SHE HAS SAID

"The challenge at Louvre Hotels Group is to provide support for an entire company with a well-defined development strategy and strong internationalization starting from French origins. It is also to be able to respond to the numerous challenges of the hotel sector. We need to create the conditions of a flexible, collaborative and open organization and lead the company culture to embrace the necessary changes while maintaining its former characteristics, expertise, commitment and pride which have made the group so successful.

I like to be involved with the business side while maintaining contact with colleagues in the field. For me, it is the only way to go about crafting a pertinent human resources offer. With our Chinese shareholders, Louvre Hotels Group opens a new chapter in its history and I must lay down the conditions for it to be written with the current teams ".

Her own "Do, Dare, Dream"

  • DO: the will to undertake, to move projects forward and to see concrete results. Highly implicated, she wants things to move fast; a certain impatience and fighting spirit that she keeps under control by practicing yoga and hiking. 
  • DARE: a taste for teamwork, positive energy and attitudes in order to avoid cumbersome hierarchies which put obstacles in the way of emerging talent. 
  • DREAM: a love of traveling and discovering other cultures; she has more of a contemplative temperament whether it be for nature, architecture, painting or music, classic and baroque in particular. It is how she recharges her batteries to better take on new projects.
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Sébastien Maquet

Chief Financial Officer

"Our acquisitions and investments will change the Group’s profile"

WHAT HE HAS DONE

  • After graduating from the ESCP in 1999, Sébastien Maquet began his career in Los Angeles with video game developers Vivendi Universal Games. Returning to France in 2003, he joined publisher Editis as Audit Manager, after the company bowed out of the Vivendi sphere.

  • In 2010 he joined Louvre Hotels Group as Group Audit Management Director, in charge of advising senior management in decision-making. For six years, his role consisted in setting up the processes required to achieve expected growth objectives and to provide corporate operational and strategic decision-making with a financial perspective.

  • Since early 2016, Sébastien Maquet has been put in charge of the Group’s real-estate assets and investments, as well Mergers & Acquisitions seeking the purchase of hotels and hotel portfolios. He also oversees renovation operations and supervises any hotel sales transactions that may come up. Meanwhile, he also chairs Byron Gestion, an assets management subsidiary aimed at private individuals who wish to invest in the Group’s hotel products via well-structured deals.

  • In May 2017, he is appointed Chief Financial Officer, taking charge of management audits, accounting, consolidation, liquid assets, internal audits and asset management.

WHAT HE HAS SAID 
 

“Louvre Hotels Group gives you the opportunity of progressing throughout your career and of changing roles. For my part, I started out ‘Business Copilot’, providing a financial perspective for ongoing projects, then I rose to ‘Captain’, controlling investments and acquisitions big and small to ensure the Group keeps growing. Now, I am ‘Top Financier’, keeping an eye on the Group’s financial weight and ensuring profitable worldwide growth.”

His own "Do, Dare, Dream"

  • DO: A powerful personal energy which he wants to pass on to his team and to others in the Group. In fact, he has no hesitation in challenging his subordinates since he demands total commitment on their part, for the business runs 24/7.
  • DARE: His positive, not to say combative attitude when driving hotel projects and sometimes fighting inertia within the organisation. Accordingly, he firmly asserts his energetic, resilient character.
  • DREAM: To rekindle his energy, he's fond of family holidays on France’s Atlantic coast, complete with sailing.