Real estate placement : Hotel project development | Louvre Hôtels
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Experts from Louvre Hôtels on hand to help with your real estate project

For more than 30 years, Louvre Hôtels has been supporting hotel projects. Project definition, choice of business model, sales activities and more. Louvre Hôtels assists its partners at every step.


Thanks to its advice, contacts and wealth of experience, our development team helps you to

  • Select a site,
  • Choose the most appropriate brand for the site,
  • Meet with established architects, decorators, and so forth

Vital assistance in choosing the location, product and planning: three essential elements for a successful project.

Step 1: Define your project!

What does that involve?

  • Analysis of the market and potential of the site
  • Determining your positioning: geographic location and choice of brand
  • Creating financial projections

… The Louvre Hôtels development team will be at your side providing you with years of expertise.

Choose a brand

Joining the Louvre Hôtels Group means being able to choose the brand name most appropriate for your hotel from a set of respected and complementary brands ranging from 0 to 5 stars.

Choose a business model

Based on your needs and your specific project, we offer

  • Franchise: You are the owner and manager, and you « independent » in how you manage your hotel.
  • Management contract: You are the owner of a hotel, and you entrust us with its management within the framework of a contract for the provision of services.
Define and plan your hotel

What is the optimal number of rooms for your hotel? What is the added value of a restaurant, conference rooms or other facilities? Louvre Hôtels will advise you.

Step 2: Implement your sales activities

Once again, Louvre Hôtels supports your sales and operational activities.

Marketing adapted to the market

The expertise of our teams will allow you to optimise your sales and create dynamic rates at every distribution level: business and leisure customers, individuals or groups.

Comprehensive reservation services

Using our reservation systems, your customers will easily find your hotel. The advanced Property Management System (PMS), brand websites, telephone reservation system, Global Distribution System (GDS), partner websites, HotelForYou mobile application and more.
So many tools at your disposal from Louvre Hôtels.

Major marketing campaigns

Our 2009 marketing campaigns included more than 1000 television commercials, approximately 100 press ads and more than 500 million Web image.

Every year, our marketing and communications teams carry out large-scale marketing campaigns for each brand across all types of media.

Diverse training opportunities for your teams

In a constantly changing service sector such as the hotel industry, people are the most important resources.

Louvre Hôtels therefore offers a wide range of training opportunities, adapted to operational and managerial positions. Based on your geographic area, they are available at a regional location or on-site.

Regular meetings

Because we think good communication is important, we encourage our franchises to keep in contact with our Louvre Hôtels teams on a regular basis.

Based on the brand and the country, we organise periodic meeting with the representatives of our franchise partners. We also organise regular conferences open to all owners, franchises and managers. Steering committees are also in place to intervene on important matters concerning all stakeholders.

Ongoing brand protection

To increase the value of your investment, maintain quality and strengthen our brands, several surprise visits to each hotel take place annually. These evaluations serve as management tools that provide a way for our franchises to assess themselves and encourage their teams to improve their customer service skills as much as possible.

Optimised procurement management

Louvre Hôtels makes its group purchasing organisation available to its partners, offering prices negotiated on an international scale. This system makes it possible to guarantee the flow of supplies and ensure the consistent quality demanded by our brands.