Louvre Hotels Group has a special feature: an ambitious global development strategy.
Focused on emerging markets, especially in Asia, the Group has taken on a new global dimension since it was purchased, in 2015, by China’s Jing Jiang International Holdings Co. Ltd conglomerate, 5th worlwide hospitality group.
This acquisition favours the establishment of some of the group’s brands in Asia and encourages the development of exchanges between France and China.
Within its traditional market, Louvre Hotels Group is relying on so-called Asset Bright strategy to manage its assets. This dynamic scheme to enhance its fully-owned hotels portfolio has led to the sale, renovation and re-centring of its hotels located in major cities. This strategy will help to improve its financial performance by speeding up the renovation of its own properties and its international development.