Louvre Hotels Group has a special feature: an ambitious global development strategy triggered by its association with Golden Tulip in 2009.
Focused on emerging markets, especially in Asia, the Group has taken on a new global dimension since it was purchased by China’s Jing Jiang International Holdings Co. Ltd conglomerate in 2015. Ranked among the Top 10 worldwide, this new owner possesses 1,700 budget and mid-range hotels, representing 250,000 guest rooms spread across 11 countries in Asia, Europe and America.
This acquisition will favour the establishment of some of the group’s brands in Asia and will encourage the development of exchanges between France and China.
Within its traditional market, Louvre Hotels Group is relying on so-called Asset Bright strategy to manage its assets. This dynamic scheme to enhance its fully-owned hotels portfolio has led to the sale, renovation and re-centring of its hotels located in major cities. This strategy will help to improve its financial performance by speeding up the renovation of its own properties and its international development.