International deployment

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A strategy focused on the world

Louvre Hotels Group has a special feature: an ambitious global development strategy triggered by its association with Golden Tulip in 2009.

Expanded international ambitions

Focused on emerging markets, especially in Asia, the Group has taken on a new global dimension since it was purchased by China’s Jing Jiang International Holdings Co. Ltd conglomerate in 2015. Ranked among the Top 10 worldwide, this new owner possesses 1,700 budget and mid-range hotels, representing 250,000 guest rooms spread across 11 countries in Asia, Europe and America.

This acquisition will favour the establishment of some of the group’s brands in Asia and will encourage the development of exchanges between France and China.

Dynamic portfolio management

Within its traditional market, Louvre Hotels Group is relying on so-called Asset Bright strategy to manage its assets. This dynamic scheme to enhance its fully-owned hotels portfolio has led to the sale, renovation and re-centring of its hotels located in major cities. This strategy will help to improve its financial performance by speeding up the renovation of its own properties and its international development.

 

World Europe Africa North America South America Asia Middle east

32 HOTELS IN AFRICA 

 

1 HOTEL IN NORTH AMERICA

 

40 HOTELS IN SOUTH AMERICA

 

59 HOTELS IN ASIA PACIFIC

1 001 HOTELS IN EUROPE

 

42 HOTELS IN MIDDLE EAST

+1 170 hotels
+97 000 rooms
in 51 countries in the world

Agility in a changing sector

Another group trademark is its ability to act fast and positively, with a keen sense of service and a challenger’s spirit founded on boldness, agility and a nonconformist attitude.
For instance, the Group redesigns its distribution modes on a regular basis in order to reach an ever-expanding customer base, and is always on the lookout for new strategic partnerships and innovative distribution systems. Accordingly e-commerce, as a key avenue in the strategy, continues progressing: revenue from the mobile channel has surged by 300% since 2013, the year in which the e-commerce strategy was overhauled

Fermer

A host of opportunities and a reliable investment

Louvre Hotels Group is a group where everything is possible. It provides a comprehensive range of investment in 1- to 5-star hotels, contracts suitable for the various kinds of investments, short, responsive management structures and high potential for opportunities, especially in the city centres.
On the basis of its counselling, its contacts and its feedback, the develop team will help investors to determine and materialise their project according to the most appropriate management method for their needs.

  • Franchise investment: an option where hotel owners preserve their independence while enjoying the commercial and operational support of a major brand. This is a way of boosting a venue’s sales performance.
  • Managed contract investment: an option where hotel management is transferred; this is a simple and effective means for hotel owners to enhance their assets and increase their revenue through a dynamic real-estate investment. A privileged way to develop hotel industry projects without having to deal directly with their operation.

 

47 % franchised
27 % managed
26 % owned