With winter’s gray skies and cold temperatures creeping in, days getting shorter and spirits at their lowest, getting out of bed in the morning is becoming harder than ever.
But have no fear! If you’re like 44% of French people and have ever arrived late at work because you needed a little extra time in bed, Campanile has the answer for you: its “Good Excuses Guide,” which has the perfect excuse for everyone!

Since choosing Première Classe means enjoying not only all you need for a good night’s sleep but also all you need to wake up just right, starting October 25th all hotels in the brand are offering a croissant as part of the traditional all-you-can-eat breakfast for a bargain at €4.80.

Did you know that croissants are the favourite pastry in France1?
To celebrate its bargain-price breakfast offer (€4.80), Première Classe has chosen an unexpected approach! In a playful nod to those renowned American Fortune Cookies, guests will now enjoy “Fortune Croissants” every morning, providing illustrated messages of happiness, predictions or common sayings to help them start the day on the right foot!

On June 6th, 2011 the Kyriad Prestige Roissy Charles de Gaulle was officially rebranded the Golden Tulip Paris CDG Airport – Villepinte.
Since then, work was carried out enabling Golden Tulip to earn its 4th star in the French hotel rating system.

High quality services are available to the clientele, both in terms of accommodations and food service which offers a choice of buffet or à la carte. The hotel also includes a relaxation area equipped with a sauna, fitness room, salon-bar and dedicated business corner.

Developed in collaboration with the famous French chef Pierre Gagnaire, the Fall-Winter menu offers a seasonal selection paying tribute to tradition and today’s tastes: a veritable aligot de l’Aubrac, Chicken Stew, Parmentier de canard with sweet potatoes… not to mention the famous all-you-can-eat sweet and savory buffets.

And to celebrate this launch, in every restaurant, the first 100 aligots will be served free starting November 7th!

Because weekends are made for fun, relaxing and, well, finding your happy place. That’s why the Première Classe hotels are offering “Happy Weekends” through January 2nd, 2012: Get away at a giveaway price: 29€ per night for 1, 2 or even 3 people!

“Hotelophily”, the new offbeat passion for businessmen!

On August 21st, Kyriad launched a new communication campaign called “The Collectors”, starring a group of eager and determined businessmen with a common passion: collecting the 220 Kyriad hotels, each one so different, each offering the same level of comfort and services.
These men will stop at nothing to add new hotels to their collection!

A campaign that targets businessmen looking for a change of pace

On 11 July Première Classe launches a major national poster campaign.
The campaign introduces the brand’s new slogan: The essential for a good stay.
The slogan reflects the brand’s positioning as a budget hotel and its ambition to be a leader on the 1* market.

Première Classe hotels provide: a comfortable bed, shower, TV, free wifi and a breakfast buffet - everything you need for a good night!
The campaign shows “scenes from everyday life” in the brand’s hotels, with customers describing what they are looking for in a hotel.

This is a high-visibility campaign with posters displayed in all the brand’s hotels and at over 20,000 strategic locations throughout France.

Louvre Hotels Group announces that three fully-owned hotels are now incorporated into the Tulip Inn and Golden Tulip brands: the Kyriad Prestige, Roissy becomes part of the Golden Tulip brand; the Kyriad Prestige, Warsaw becomes part of the Golden Tulip brand; the Campanile, Antwerp becomes part of the Tulip Inn brand.

The move to the Golden Tulip brand enables the hotels located in Roissy and Warsaw to take advantage of the notoriety of Golden Tulip’s 4-star rating, well identified among the international professional and leisure clientele.
Campanile Antwerp’s move under the Tulip Inn brand targets midrange international clients, and is part of Louvre Hotels Group’s diversification strategy for its activities in Belgium, where he currently has one Premiere Classe hotel, seven Campanile hotels and three Golden Tulip hotels.

The “businessman’s hotel”, designed to be an extension of the office, no longer meets our business customers’ needs.

Campanile has changed everything by transforming its hotels from places to work into places to relax!
Campanile is quickly spreading the message about its new image by announcing its comeback on TV, showing its new, modern identity.

Its commercial, which can be seen starting 16 May, invites business customers to relax in Campanile’s Hotel-Restaurants, designed as living spaces where calm and comfort reign.

Following on from redesign of its corporate site and brand sites for Kyriad, Campanile and Première Classe, Louvre Hotels Group (number-eight worldwide in the hospitality sector), presents www.goldentulip.com.
With this modern, intuitive and attractive website, Louvre Hotels pushes ahead with its digital development strategy under its constant quest to meet its customers’ every expectation

The digital overhaul is in keeping with the image of the world’s number-eight hotel group: dynamic, international and innovative. Launch of the new Golden Tulip website further strengthens this position by giving customers a taste of the Golden Tulip experience from the online booking stage.

16 hotels, eight of which are under the “Bonsai” brand and the other eight under “Balladins”, with a total capacity of nearly 800 rooms, will gradually be incorporated into the Première Classe network over the next twelve months.

The “Bonsai” and “Balladins” hotels will all be renovated to the standards of the new concept of Première Classe, and each room will include a private shower, a desk, free WiFi, duvets and flat screen TV, which is completely revolutionary for the low-cost hotel sector.

A dozen hotels in France, currently belonging to the Enzo brand and totaling over 750 rooms, will integrate the Kyriad network over the next 3 years.
These “Kyriad Design Enzo” hotels represent a new alliance forged between investor Yves Richer, president of Cioran SA, and the Kyriad hotel network. Kyriad showcases the diversity and unique personality of its hotels, making it a perfect fit for the Design Enzo hotels, targeting motor sports fans of every stripe.
In fact, they offer a total concept, both modern and original, themed on the motor sports world. Inside each hotel, clients are surrounded by the universe of motor sports at every turn.

At the time of Campanile Restaurant celebrates its 100th refurbishment restaurant, the concept has received the award for Best Innovative Concept Worldwide Hospitality Awards 2010.

For its 10th anniversary, the Kyriad brand is pleased to announce the renewal of the vast majority of its franchise contracts which expired in 2010.

This exceptional vote of confidence reflects Louvre Hotels’ success in launching a brand that has hit its mark with clients and Franchisees alike.

Campanile is unveiling its first complete “Next Generation” hotel as part of its brand renovation project, combining Patrick Jouinet’s design with new environmental standards.

Campanile is changing – and it shows!
The brand’s new or renovated Hotel-Restaurants are adapting to their customers’ desires by offering a new vision of comfort and modern style
Twenty-seven Campanile hotels have already been renovated according to “Next Generation” standards, and the Carcassonne hotel is the first complete “Next Generation” hotel in France.