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Campanile heralds its reshaped brand identity in a trendy new communication campaign: “We’ve got CO spirit”

Published on 29 May 2019

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Campanile, Louvre Hotels Group’s midscale chain, unveils its new brand identity and baseline with a sweeping TV and digital campaign It leverages two of the brand’s core values sharing and conviviality, both embodied by the tagline “Hotels for people Moments for sharing".

Campanile: “Hotel for people. Moments for sharing.”
More than just a hotel, Campaniles are venues designed for socializing and sharing authentic moments The architecture of the common areas is designed to be open and inviting, with special areas set aside for friendly get togethers The heart of the concept is the bar lounge, the perfect place for impromptu happy hours and mingling with others The restaurant, of course, is already famous for its generous buffets The enthusiastic Campanile teams pour their creativity into events held throughout the year and personify the new brand strategy and baseline “Hotel for people Moments for sharing” created by Ogilvy Consulting
 

An all new visual identity embodies the rebranding
Adopting the latest graphic trends to boost its communication campaigns, the brand has tweaked its colors and typography, spawning the ‘Campanile dots’, working jointly with the Landor agency.


Dots that give a human touch
Campanile est la maison des bons moments Pour incarner cela visuellement, le rond vert à l’intérieur de la maison Campanile, représentant initialement le clocher d’un campanile, a pris un tout nouveau sens Le rond dans la maison prend vie et se transforme en plusieurs ronds verts dynamiques appelés «dots» Ils soulignent d’un ton simple et décalé les expériences conviviales que l’on peut vivre chez Campanile


A large scale TV and digital media plan will bring the new Campanile identity to life.
A two phase advertising campaign has just been launched in partnership with the Values media agency, featuring the new Campanile identity for the first time. 
 

The “CO spirit” concept is being launched on digital through August 2019
To put a face on the sharing experience, and showcase the variety of moments available to guests at Campanile, the Socialy agency developed the idea of “co moments” you can experience at Campanile: COapéro COaperatif ), COresto COrestaurant ), COcorico COfanzone ), etc. 

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