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Cookies and Related Technologies Notice

Article 1. Preamble

Louvre Hotels Group and its partners use cookies to secure and optimize your browsing on the Site. These allow Louvre Hotels Group and its partners to collect information over time during your browsing, including certain personal data. Some cookies placed by our partners may allow them to track your browsing habits when you leave our Site. Please note that we do not control our partners' websites and are not responsible for their privacy statements, which we encourage you to read. The purpose of this policy is to explain to you what a cookie is, how they are managed on our Site and how you can object to them. Capitalized terms refer to the definitions in the Privacy Policy available in the banner at the bottom of our Site.

Article 2. What is a Cookie?

A cookie is a text file placed when you visit a website, a mobile application or an online advertisement and is stored on your Terminal (computer or mobile device). Cookies are managed by your internet browser or the mobile application you are using, and only the issuer of a cookie can decide whether to read or modify the information contained therein.
Cookies have several functions, such as allowing you to browse a site or mobile application efficiently, remembering your choices, the goods and services you wish to purchase, offering you relevant advertising content according to your interests expressed during your browsing.

Your consent is required in all cases except for cookies belonging to the category of cookies strictly necessary for the proper functioning and security of the Site.

Site publishers must: 

  • Inform users of the purpose of cookies;
  • Obtain consent from users (except for strictly necessary cookies);
  • Provide an easy way for users to withdraw this consent.

Thus, you can withdraw your consent at any time via the "Manage cookies" link present in the banner at the bottom of our Site.

In the event of withdrawal of your consent for certain categories of cookies, Louvre Hotels Group cannot be held responsible in any way for any malfunctions in the use or display of the Site that you may observe.

Article 4. What types of Cookies do we use?

The cookies used by Louvre Hotels Group and its partners fall into the following categories:

  • Strictly necessary cookies: These cookies are essential for the proper functioning of our Site. They allow you to browse the Site and use its essential features (facilitate your navigation, manage your authentication, remember your language or payment currency, etc.). These cookies do not require your consent. They can be blocked from your browser. However, this may have potentially negative effects on the operation of and access to certain parts of the Site.
  • Functionality cookies: These cookies may be set by us or our partners to understand your usage patterns, interactions, preferences and enable certain features to improve your browsing experience. If you do not allow these cookies, some features of the Site may not function properly.
  • Performance cookies: These cookies may be set by us or our partners. They allow us to know the use of our Site, to establish statistics and to identify our most popular pages and content to improve the functioning of our Site and the experience we offer you. By refusing these cookies, our ability to optimize our products and services will be affected.
  • Targeted advertising cookies: These cookies may be set by us or our partners. They allow us to define a profile of your interests in order to offer you more relevant advertising and/or to measure the performance of our advertising campaigns. If you do not allow these cookies, your advertising will be less targeted.
  • Social network cookies: These cookies may be set by us or our partners. They allow the tracking and management of ads on social networks in order to be able to offer you the best possible browsing experience. These cookies may in particular process data relating to the number of content shared through social networks, the fact that you have an account on a social network, the tracking of your browsing on different sites

For targeted advertising cookies, we use partners (e.g. Facebook, Google, Criteo, etc.) who help us personalize the ads you receive. If you consent, these third-party partners will be able to activate their cookies on our Site to deposit them on your device to collect data.
You can:

Article 5. Is it possible to identify myself from Cookies?

Cookies are used to record information such as the pages visited on the Site, your booking information, login information, search history and language preferences. Some cookies are used by our advertising partners to track your online activity in order to provide you with targeted advertising, processing data that may be considered personal data and, therefore, subject to the GDPR.

Cookies are kept either for the duration of your browsing on the Site or for a maximum period of thirteen (13) months after they are first deposited on your terminal and the user's choices are kept for six (6) months so as not to ask for it again for a certain period of time.
At the end of the storage period, the personal data collected through cookies will be deleted.

Article 7. How to oppose the deposit of cookies

Except for strictly necessary cookies, the storage of a cookie on a terminal is subject to your consent, which you can express and modify at any time through the various choices offered to you via "Cookies Preferences" accessible in the banner at the bottom of our Site.
Other possibilities are offered to the User to object to cookies:

  • Advice from the CNIL
    • The CNIL (Commission Nationale Informatique et Libertés) website offers you advice on how to limit the traceability of your web browsing.
      You can also connect to the Youronlinechoices website, offered by digital advertising professionals grouped within the European association EDAA (European Digital Advertising Alliance). This platform offers the possibility of refusing or accepting the cookies used by companies registered on the platform. Platform Link: http://www.youronlinechoices.com/fr/controler-ses-cookies/.

Article 8. Tracking Pixels

Tracking pixels are very small images that are not directly contained in the email in question but are hosted on remote servers. They allow the sender of the message or one of its partners to obtain information about the viewing of an email by a specific user or in a specific context.
The insertion of tracking pixels in emails requires the prior collection of the recipient's consent to:
  • The analysis of the open rate of emails to measure and optimize the performance of campaigns by personalizing the content of messages or by adapting the frequency of sending or the communication channel
  • Creating recipient profiles based on preferences and interests to target them in contexts other than email (on websites, mobile apps, or other communication channels);
  • Detecting and analyzing suspected fraud, such as identifying unusual or massive email openings, which may indicate automated behavior.
For so-called transactional emails such as welcome emails, account alerts, booking confirmations, password resets, responses to customer service requests, reservation reminders, pixels used exclusively for the following purposes may be exempt from consent:
  • The implementation of security measures that contribute to user authentication;
  • Measuring the open rate of emails for analysis purposes and identifying possible deliverability issues.
It is possible to obtain a single consent for direct commercial prospecting by electronic means in accordance with Article 34-5 of the Postal and Electronic Communications Code and for the use of tracking pixels in commercial prospecting emails for related purposes.
Where direct marketing is expressly presented as personalized, consent to such direct marketing and the use of tracking pixels that contribute directly to such personalization (e.g. for personalization of content or adaptation of the frequency of postings) may be covered by a single consent.
This is the choice of Louvre Hotels Group, which for the sending of its marketing communications will offer you a unique consent to receive its communications, which include tracking pixels by default.
If you no longer wish to receive marketing communications containing tracking pixels, you can unsubscribe from these communications at any time through the unsubscribe link in each marketing communication or from your personal area

Article 9. Protection of personal data

In addition to the deposit of cookies, Louvre Hotels Group may process personal data about you during your interactions with the Site (collection forms, reservations). You can refer to the Data Protection Policy accessible in the banner at the bottom of our Site.

Article 10. General and Modification of our policy

 
This policy is subject to updates that will be published online. The previous policy will then be replaced by the new version. The latter will be made immediately enforceable against you. The use of the Site is subject to the policy in force at the time of use.
To stay informed of any such changes and updates, it is recommended that you review the policy regularly.

Last updated: October 2026