Louvre Hotels Group, 2nd largest hotel group in Europe, announces its acquisition of a majority stake in Sarovar Hotels, the largest independent Indian hotel chain in terms of hotels and presence. The European hotel group continues to rollout its international expansion plans with this, its first investment of size in the Indian subcontinent. India, with its fast-growing economy, its global tourism potential and a significant under-penetration of branded hotel rooms, represents a new opportunity and a strategic market of more than 1.2 billion inhabitants for the group.
Louvre Hotels Group has received the award for Leading Global Hotel Chain in Indonesia for 2016 – 2017 given by ITTA , The Indonesia Travel and Tourism Awards.
While the Chinese clientele represents a huge growth driver for the French hotel industry, Louvre Hotels Group, which belongs to the Chinese group Jin Jiang, announces an unprecedented partnership with UnionPay. The hotel group has become the first operator in its sector to tap into a market of several billion cardholders.