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Our News and Press releases

Golden Tulip reveals its new campaign "Witty Moments”

Following up on its communication campaign launched in 2023, Golden Tulip supports its hotels network with a new social media activation kit. Among the numerous ready-to-use visuals and content of this kit, a 15-second film titled “Witty Moments” reinforces the "Unconventional Premium" positioning of the upscale brand of Louvre Hotels Group, the second-largest hotel group in Europe.

Kyriad continues its France expansion and announces the opening of Kyriad Limoges - Ester

Kyriad, one of Louvre Hotels Group’s star brands in the midscale sector, is continuing its expansion with the opening of a new establishment in France. 

After a year of construction, the Kyriad Limoges - Ester hotel opened its doors on June 14th, strengthening the hospitality choices in Nouvelle-Aquitaine for leisure and business clients. This hotel opening is part of Louvre Hotel Group’s five-year strategic plan, which forecasts the opening of 200 new hotels in France by 2028.

Opening of a new Kyriad hotel in Châteauroux Nord

Just in time for the Paris 2024 Olympic games, the city of Châteauroux, host of the shooting events, will have a new three-star hotel, strengthening the hospitality offerings in this region. 

Led by four passionate investors, the Kyriad Châteauroux Nord - Airport opens its doors on June 17, 2024, after one year of construction. This new hotel opening, the third in one month, highlights the Louvre Hotels Group’s dynamic in its historical French market.

Louvre Hotels Group and Heintz hotellerie cap off the renovation of the Première Classe brand with the opening of the Freyming Merlebach hotel

After two years of work and a significant investment of almost two million euros in its renovation, the Première Classe Freyming Merlebach hotel is ready to open its doors. 

One of the first hotels to incorporate the new design of the Première Classe brand created by Louvre Hotels Group - the second-largest hotel group in France and in Europe - this hotel, part of the Heintz hôtellerie Group, promises to provide an unforgettable experience for its customers, all while guaranteeing affordable rates.

Campanile unveils its new film advertisement: “The Good Excuse!”

To increase visibility in 2024 (+2% worldwide recognition in 2023) with its new film advertisement, Campanile decided to showcase and develop one of the brand’s iconic markers: its delicious buffet breakfast, which is an integral component of its warm and friendly DNA.

Arnoud VINK joins Louvre Hotels Group as Chief Development Officer

Arnoud Vink replaces Max Cergneux and joins the Louvre Hotels Group Executive Committee as Chief Development Officer. Reporting to Federico J. González, CEO of Louvre Hotels Group, he will be responsible for the Group's development strategy in France and internationally.

Louvre Hotels Group and Courbet announce the signing of a new hotel in Cannes under the Kyriad brand

Louvre Hotels Group, the 2nd largest European hotel group, with the Courbet group, continue their collaboration with the signing on March 14th of a new Kyriad hotel in Cannes. 

The two groups had already announced their partnership several days ago to open an application hotel with the Hosho brand.

Courbet and the Louvre Hotels Group announce a Hosho vocational hotel in Cannes

Courbet announces a partnership in respect of the International Campus in Cannes with Hosho, a brand belonging to Louvre Hotels Group, a subsidiary of Jin Jiang International, the world’s second-largest hotel group. 

This project is a part of the restructuring strategy Courbet declared upon acquiring the International Campus of Cannes just a year ago. It also stands as a tangible demonstration of Louvre Hotels Group's expansion ambitions, aiming at launching 200 new hotels in France from 2024 to 2028 under its strategic plan.

Jean-Louis AMICE joins Louvre Hotels Group as Chief Human Resources Officer

Jean-Louis Amice joins the Executive Committee of Louvre Hotels Group as Chief Human Resources Officer as of February 19, 2024. Directly attached with Federico J. González, CEO of Louvre Hotels Group, he will be responsible for leading the Group’s Human Resources strategy.

Louvre Hotels Group announces a 5-year strategic plan and a massive investment to strengthen its leadership in the midscale segment

Louvre Hotels Group, the second-largest player in the hotel industry in France and Europe, with flagship brands such as Campanile, Kyriad and Première Classe, is implementing a strategic plan aiming, by 2028, to position each of its brands among the top 3 performing ones in the segments and countries where the group operates.

Louvre Hotels Group and Pôle emploi partner to promote careers in the French hospitality industry

Louvre Hotels Group and its brands (including Campanile, Kyriad, Première Classe, Golden Tulip) have signed a national partnership agreement with Pôle emploi, the French Employment Development Office. They will work together to find positions for employment-seekers, strengthen the attraction of careers in the hospitality industry and respond to the Group’s recruiting needs in France.

Talent Exchange: Louvre Hotels Group is promoting the hotel industry culture in partnership with Jin Jiang International thanks to their France-China exchanges

Taking the lead from its powerful stakeholder Jin Jiang International, for the past several years Louvre Hotels Group has been organizing Talent Exchanges between France and China for the two groups’ staff. The goal is mutual enrichment and sharing of best practices.

This exchange program is for all the groups different services, at the Headquarters and the support teams as well as in the hotels.

Première Classe shares the road with drivers, launching a huge multi-channel campaign in France across the freeway network

Première Classe, Louvre Hotels Group’s low-cost brand which includes 230 hotels in France, is launching a national campaign targeted towards the road traveler. This original, multi-channel campaign, strategically visible along the major highways, was created with the Change and Values Media agencies.

It highlights the differences and the brand’s low-cost positioning.

Golden Tulip opens a new French establishment in Dieppe

Golden Tulip, Louvre Hotels Group's premium brand, opened its 161st hotel on 5 June 2023 in the center of Dieppe. This new establishment brings distinctive hotel offering to the area, reflecting the mischievous and resolutely offbeat spirit of the brand and its unique personality.

With a range of services tailored to both tourists and business travellers, this hotel is a sure way of attracting and supporting the tourism development in Normandy..

Louvre Hotels Group is committed to reducing plastic pollution and is becoming a partner of the Maud Fontenoy Foundation

Louvre Hotels Group, which encompasses brands such as Campanile, Kyriad, Golden Tulip and Première Classe, is stepping up its commitment to reducing single-use plastic by signing a sponsorship partnership with the Maud Fontenoy Foundation.

Campanile strengthens its commitment to more responsible food choices and involves all its hotels in France during a month dedicated to sustainable gastronomy

Campanile, the historic brand of Louvre Hotels Group, has been committed to responsible gastronomy for several years and is involving its employees, partners and customers to celebrate sustainable food in its hotels in France. While Sustainable Gastronomy Day is scheduled for 18th June, Campanile in 2023 has decided to intensify its message and initiatives about this topic throughout the month of June.

Golden Tulip supports its hotels in their image and sales strategies by developing a 360° marketing and experience kit

Golden Tulip, Louvre Hotels Group’s premium hotel chain, has developed a 360° marketing and experience kit for all its hotels to support them in their image and sales strategies.

Golden Tulip Communication Toolkit
Louvre Hotels Group Completes Duetto Roll Out

World’s #1 Revenue Management System (RMS) is now active in 250+ owned and leased hotels under the Louvre Hotels Group umbrella.

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Louvre Hotels Group announces the appointment of Federico J. González as new CEO

Federico J. González will continue to stay with Radisson Hotel Group as Executive Vice Chairman. Louvre Hotels Group would like to thank Pierre-Frédéric Roulot for the essential role he has played in the company's growth. This natural CEO transition is a continuation of the global strategy of the group.

Nomination Federico J. Gonzalez
Louvre Hotels Group is on site for the 1st edition of the Tourism Career Opportunities Week

Next April 3-9, Louvre Hotels Group’s teams will be part of the first edition of the Tourism Career Opportunities week.  This event focuses on the discovery and value of the tourism industry in France. The goal is to reinforce the attractiveness of the sector and encourage the recruiting of young people and job seekers from all over the nation.

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Louvre Hotels Group wishes you a beautiful year!

This year thanks to you, to your energy and your loyalty

We’ve had a beautiful year!

Together we have expanded. Together we have grown. Together we have innovated. Together we have celebrated

We wish you a 2023 that is just as beautiful. All together !

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Louvre Hotels Group is committed to tourism solidarity with Solikend, a French startup that enables users to book solidarity reservations.

Louvre Hotels Group, the 2nd largest European hotel group, is the first hotel group to support the growth of the Solikend startup by forming a unique partnership.

Winner of the Golden Travel 2022, this social justice and solidarity company enables hotels and their clients to donate solidarity nights to associations.

Louvre Hotels Group continues its expansion in China with the signing of the 500th hotel in the country

Louvre Hotels Group has started the construction of its 500th project in China,  the Campanile Shanghai Lingang, with its local partner Jin Jang Hotels China Region.

Evaluated at 70 million RMB, this new flagship of the Chinese group will have 212 rooms and open its doors in February 2023.

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Campanile, group’s iconic brand, opens in Budapest.

With an already established presence in central and eastern Europe, the group is strengthening its position with the opening of the first Campanile hotel in the Hungarian market in late 2023. 

Ideally situated in the heart of Budapest, this hotel, with its modern architecture, will integrate perfectly with the historical heritage of the city.

Campanile Budapest
Louvre Hotels Group and its brands marques re mobilizing for a national recruitment day!

You are looking for a job, or thinking about a career change, or you have questions careers in Hospitality ? Come and discover our jobs in our hotels on June 2, 2022!

Our teams will welcome you in several major French cities: Lille, Paris, Nantes, Lyon, Bordeaux, Biarritz and Marseille! Our “open day” will take place simultaneously in 8 of our hotels in France. The program includes a tour of the hotel, discussions with the teams, and discovery of our business, and we offer you a gourmet coffee !

You have the opportunity to make a career at Louvre Hotels Group, so come and meet us on June 2!

Golden Tulip celebrates 60 years in bed with you!

Mingling premium with the Dutch way of fusing work and play, Golden Tulip celebrates its 60 turns around the sun this year. Lets toast to a new era, a Golden Age to blend work and play — we will find the perfect adventure for you. A staycation into an escape, travel that transforms., Golden Tulip turns the traditional upside down as we help our guests simply have fun!

With more than 160 premium properties across 39 countries, Golden Tulip knows how to design an exclusive experience that will help you shed routines for relaxation, bland hotel rooms for whimsy and warmth. We turn everything, even a letterhead, into an occasion to play.

60 ans GT
Interview with Joanna Kostecka, General Manager, Campanile Lodz, Poland

Hospitality is an ideal industry for those looking for leadership, challenge and personal contact with customers. 

On the occasion of International Women's Day, Joanna Kostecka opens the door to her busy daily life as General Manager of the Campanile Hotel in Lodz, Poland.

Louvre Hotels Group launches its Kyriad Direct brand in Europe with the opening of 2 hotels in Spain

For the first time since its creation in 2019, the brand -already 70 hotels strong in France-, is expanding beyond french borders and sets up shop in Spain.
The budget segment is driving recovery for the hospitality industry. Less affected by the crisis, budget hotels are posting occupancy rates much higher than other categories. That’s why, for the first time since its creation in 2019, Kyriad Direct is expanding beyond French borders. Boasting 15 hotels already in Spain, Louvre Hotels Group accelerates its development in this strategic zone to meet the new needs of tourists visiting the country. 

Louvre Hotels Group wishes you...

A wonderful year 2022!

Jin Jiang International and Louvre Hotels Group recognized at the 21st ceremony of the Hospitality Awards !
During this ceremony, Louvre Hotels Group and its shareholder Jin Jiang International Holdings Co Ltd, the world’s second largest hotel group, won no less than five trophies recognizing their dynamism and strength of innovation of the two hotel groups.Chaud Devant, Louvre Hotels Group’s culinary university, won in the “Best Initiative in Talent Management” category.Following a pre-selection by the jury and a vote by the public, Chaud Devant, the group’s culinary university won in the “Best Initiative in Talent Management” category, presented by the Vatel Group to Christophe Macedo, the group’s F & B Director, and Aymeric Lecoq, University Enterprise Director.Despite the global health crisis, Louvre...
Louvre Hotels Group launches an international internal gastronomy contest at the heart of Rungis Market!
This year, the Louvre Hotels Group’s culinary university hosts this demanding one-day competition. Organised by the international hospitality leader, this purpose of this contest is to pay tribute to the Group’s many European talents.From amateur cooks to experienced chefs, the competitors entered recipes in three categories:Childhood Memories, for dishes steeped in the flavours and aromas of our favourite comfort foodObjective: Zero Waste, committing to a sustainable approach to cookingA good reason to get up, for delicious, inspiring breakfast foodRepresenting all the departments of the Group (support, receptionists, directors, regional managers, cooks, etc.), over 150 talents sent in their recipes to...
Louvre Hotels Group launches Hosho, a new bed-selling concept to enjoy Paris with only 20€ in your pocket!
Finally there is something new in lodging options in Paris for small budgets, families, groups and backpackers...1 in 3 French people living outside of the Capital plans to come to Paris in the upcoming months*.  Whatever the reason for their trip, a quarter of these travelers want to save money on lodging and plan a budget of, on average, 82 euros per person for lodging in Paris.In order to meet this growing need, Louvre Hotels Group is launching a new concept in bed-selling with an unbeatable price/quality ratio. Hosho proposes an all-option bed at the entrance to Paris for only 20€. This capsule bed, nicknamed “dream-station”, is composed of quality bedding, a reading lamp, a mirror, an individual...
We welcome you in our hotels and our restaurants in a safe way
You need to show a valid Health Pass* to accessOur indoor restaurants (except breakfast service)Our outdoor restaurantsOur bars and loungesOur meeting and seminar rooms (including those without food service)Our well-being and relaxation facilities (pools, Sauna and Hammam, workout spaces, thalassotherapy and spa)Access to reception and to your room does not require a Health Pass.In all other countries we adhere to these measures or the specific measures required by each government.Because our priority is to welcome you in a safe environment, our teams are also ready to offer you solutions to alternative dining which you can take to your room or eat on the go.*Health Pass:A negative RT-PCR, antigen...
Louvre Hotels Group puts technology at the heart of the client experience with the opening of its first establishment in Europe which carries the “SMART INSIDE” label
Its promise is simple: the 1st European midscale hotel to be 100% connected at each point of the client’s stay for a smoother, more secure and intelligent hotel experience. A pure product from the Global Innovation Center, the R&D platform of Jin Jiang International, based between Paris and Shanghai, this hotel of the future is connected, ecological, secure and a source of well-being.SMART INSIDE, the new label of the Louvre Hotels Group in EuropeAfter the successful launch in 2018 of the first Campanile Smart Hotel in Shanghai, Louvre Hotels Group launched its technological label in Europe at the heart of the Campanile Smart Lyon. This first intelligent hotel, with the “SMART INSIDE” label, offers no...
The Campanile, Kyriad and Premiere Classe brands unveil their new brand films with a message of friendliness, sharing and travel.
These new films, part of a large scope media plan created in partnership with the Change, Brand Station and Values agencies, leverages the strengths and uniqueness of the network hotels. The tone is set: the reopening is here and hotel managers are putting everything into place to welcome their clients into an atmosphere of warmth, meeting consumers’ post-crisis expectations.At Campanile, “it’s time to have a good time” The Campanile brand film reaffirms the brand’s position: friendliness and sharing are at the heart of the experience. As its signature says: “Creators of Good Moments”. The COVID-19 crisis disrupted travelers who now seek more exchanges and human interaction. In this new brand film,...
Come to the table, ready, eat!
Heirloom tomato salad, marinated skewers, panacotta with pineapple…Come sample the delicious seasonal offerings created by our chefs according to their daily inspiration*. What a pleasure it is to host you once again!    *Contact your hotel directly to verify the current health-protective measures in place and see details of the proposed offer.
Louvre Hotels Group plans to inaugurate nearly 50 new hotels in Saudi Arabia by the year 2025
By 2025, the group plans to expand its portfolio in Saudi Arabia to 47 hotels, for a total of nearly 7,000 rooms, via its Campanile, Golden Tulip and Tulip Inn brands. Its goal? Establishing its leading brands at the heart of a fast-growing tourist market.Development at the heart of “Vision 2030”In 2021, five of the group’s 3- and 4-star hotels will be inaugurated at the heart of various strategic destinations in Saudi Arabia:The Golden Tulip Riyadh (94 rooms) and The Golden Tulip Unaizah (84 rooms) in the first quarter of 2021,The Tulip Inn Dammam Corniche (70 rooms) in the 3rd quarter,The Golden Tulip Umm Al Qurah (454 rooms) in Mecca during the 4th quarter.The Campanile brand will also be part of...
It's back! Outdoor dining, we've missed you!
Come sample the delicious seasonal offerings created by our chefs: starter assortments, grilled dishes, mixed salads…Choose between several first courses, main dishes and desserts that our Chef will create according to his daily inspiration.**Our staying guests can also access the hotel restaurant. *From May 19 in France**Contact your hotel directly to verify the current health-protective measures in place and see details of the proposed offer.
Louvre Hotels Group tests its new fitness room concept “FIT UP” with Decathlon and the coaching application Trainme
Therefore, after having launched a new fitness room concept in China, the Innovation Center (GIC) of Louvre Hotels Group is testing its « Fit Up » certification label in France, in conjunction with Decathlon and the coaching application TrainMe.A meaningful certification label, in response to French people’s expectationsMore than ever, the French clients are looking to practice a sport on a regular basis. Since the first lockdown, 6 out of 10 French people practice at least one hour of sports per week. 58% of them do it at home.* In order to meet this growing need, but also in reaction to the health crisis, Louvre Hotels group is rethinking tomorrow’s hotel as a hybrid space that can accommodate a variety...
For the second consecutive year, Louvre Hotels Group is a proud partner of the Tous HanScène® contest, bolstering its commitment to inclusion and diversity
Tous HanScène® shines the spotlight on disabilitiesSince 2012, the jury – made up of the contest’s partners – recognizes the best short films on the subject of disabilities made by students of private and public universities. The objective is two-fold: changing the way people view disabilities by encouraging disabled young people to pursue their studies and by inciting higher education facilities to provide improved access. The partners and their employees are asked to vote for the two films which will be presented to the members of the Tous HanScène® jury.“We are proud to be partners of this year’s edition of Tous HanScène®, an emblematic event created to change the way we view disabilities. Diversity...
Louvre Hotels Group enters the extended stay hotel market with Tulip Residences
Thanks to this new brand, the group offers its customers and investors ever more diversified offers. The Group’s first two residential hotels will open their doors this summer at Joinville-le-Pont in France and Warsaw in Poland. Tulip Residences, a hybrid concept, a new experience:  welcoming, inspiring, relaxingTulip Residences is a hybrid experience built on the themes of coliving, coworking and well-being. Each residential hotel will include:Studio or two-room apartments, designed for extended stays: spacious, furnished with upscale bedding, an equipped kitchenette, high speed internet access and a wide-screen HD TV.Coworking areas allow guests to work in a stimulating environment...