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Reinventing the hotel business

We work to define new standards

The spirit of innovation is part of our group’s DNA. It is the expression of our desire to move boldly and innovatively towards the future. We invite our teams to be curious and open-minded. We pursue three objectives:

To define new standards

Each of our brands aims to shake up category standards by maintaining the pioneering spirit of our founders and constantly offering new services.

To make our customers’ lives easier

Innovation also means simplifying our customers’ lives by improving their hotel experience, from booking to check-out.

To develop our digital strategy

We also attach special importance to digitalization. Our hotels are more-connected every day in order to meet our customers’ expectations.

In our 45 years of existence, we have made our mark on the hotel industry. Our capacity to innovate in welcoming guests and the guest experience feeds our vision of the sector: to anticipate new expectations to offer the best services all along the client pathway. We were pioneers in redefining the standards of our category.

Our historical innovations
2021

Opening of the first Smart Hotel

2021

New concept Hosho by Première Classe

2021

New fitness room concept “Fit Up”

2020

“Chaud Devant!” our food University

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Weboost

Weboost is the digital platform that lets our “Spots” (hotel managers) generate new incremental revenue by monetizing the underused spaces (lobby, parking spaces). With Weboost we put “Spots” together with innovating “Boosters” while managing the administrative aspect of these partnerships.

This service is 100% free, and provides new services with zero initial investment in the hotels as well as minimizing operational constraints.

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