The spirit of innovation is part of our group’s DNA. It is the expression of our desire to move boldly and innovatively towards the future. We invite our teams to be curious and open-minded. We pursue three objectives:
To define new standards
Each of our brands aims to shake up category standards by maintaining the pioneering spirit of our founders and constantly offering new services.
To make our customers’ lives easier
Innovation also means simplifying our customers’ lives by improving their hotel experience, from booking to check-out.
To develop our digital strategy
We also attach special importance to digitalization. Our hotels are more-connected every day in order to meet our customers’ expectations.
In our 45 years of existence, we have made our mark on the hotel industry. Our capacity to innovate in welcoming guests and the guest experience feeds our vision of the sector: to anticipate new expectations to offer the best services all along the client pathway. We were pioneers in redefining the standards of our category.
Opening of the first Smart Hotel
New concept Hosho by Première Classe
New fitness room concept “Fit Up”
“Chaud Devant!” our food University
Created as a certification label that can be adapted to all the group brands, “Fit Up” offers a never-before-seen experience, transforming a classic hotel room into a private gym. This new fitness room category offers its clients a chance to stay in shape, even during their travels, thanks to a new partnership with two renowned sports brands: Decathlon Pro and TrainMe.
The Smart Inside label offers an enhanced all-comfort stay thanks to twenty innovations at the heart of the client pathway.
Hosho by Première Classe is a room-bed hotel; an innovative concept that revolutionizes the notion of a hotel room.
“Bedroom” means a room, the bed being only one element present in the room. By reversing these two words, the bed becomes the bedroom, a space, a place to live. The room-bed is therefore our new revolutionary accommodation category made up of room-beds.
To offer our guests an even-lower price, they can now book just a bed, our unique “dream station”, instead of a room.
This unique venue embodies the Group’s passion for catering, hospitality, and transmission of knowledge.
Located on the garden floor of the hotel Campanile Rungis Orly, this hybrid and atypical venue has been specially designed to provide training in the catering and food service industry, as well as to host private seminars and events for external companies.
Weboost is the digital platform that lets our “Spots” (hotel managers) generate new incremental revenue by monetizing the underused spaces (lobby, parking spaces). With Weboost we put “Spots” together with innovating “Boosters” while managing the administrative aspect of these partnerships.
This service is 100% free, and provides new services with zero initial investment in the hotels as well as minimizing operational constraints.