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An ongoing growth for the past 10 years

Ever since it was founded in 1976 by the Taittinger Family, Louvre Hotels Group has been experiencing continual growth. Starting out as a French business, the company has gradually extended beyond the country’s borders, as it did in 2009 after its merger with Golden Tulip Hospitality and its substantial portfolio of hotels across the world.

In February 2015, Chinese Group Jin Jiang International purchased Louvre Hotels Group. Thanks to this (new) complementarity between Asia and Europe, the entity now boasts a network that currently operates about 3,000 hotels worldwide.

A major hotel industry player

  • 6 powerful brands ranging from 1- to 5-star: Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip, Royal Tulip. On the strength of their differentiated positioning, each brand seeks to challenge the usual standards of their category. They all have something in common: a determination to innovate and a challenger’s state of mind.
  • Number Two in Europe’s hotel industry with a network boasting more than 1,100 hotels in 51 countries
  • A Group belonging to the world’s Top Five and enjoying an extended international footprint since being purchased by Jin Jang International

Roots and wings


Louvre Hotels Group is sold by Starwood Capital Group to Chinese group Jin Jiang International Holding Co. Ltd., one of China’s leading tourism and hotel business conglomerates


Louvre Hotels Group is founded (Louvre Hotels & Golden Tulip)


A strategic alliance is signed with Golden Tulip Hospitality after refocusing the business towards the budget hotel segment


The Envergure Group is renamed Louvre Hotels (and returns to being the budget hotel entity). Concorde Hotels reclaim their historical 1973 name


The Group is acquired by Starwood Capital Group, an American investment fund


Louvre Hotels is founded, merging the ‘budget’ branch (Envergure) and the ‘luxury’ branch (Concorde Hotels & Resort), bringing together a budget hotel and a luxury hotel branch


opening of the first Kyriad hotel


Opening of the first Première Classe hotel


Groupe du Louvre enters the budget hotel market.Opening of the first Campanile Hotel Restaurant.