Kyriad | Campanile | Première Classe

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Louvre Hotels Group,
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Respected brands from one to five stars,
in 46 countries

Would you like to build a hotel, buy an existing one, or affiliate your hotel with a strong brand ? Take advantage of our support and expertise to ensure the success of your project and boost the performances of your hotel.

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If such values as the ability to act fast and efficiently, a profound understanding of service, a challenger’s spirit that highlights boldness and stimulates creativity and agility, as well as a touch of nonconformism and idealism mean something to you, come and join the 500 investors who are already sharing in our success !

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Our News

INTERNATIONAL NEWS

  

Louvre Hotels Group and Magnuson Hotels Worldwide accelerate their international development with the signing of an unprecedented distribution agreement 

06/30/15

Louvre Hotels Group, Europe’s second largest hotel group, and Magnuson Hotels Worldwide, a network of more than 1,000 independent hotels in North America, announce the signing, on Monday 29th June, of an unprecedented partnership agreement, creating the most important distribution platform ever created between their respective markets. 

 

 

  

Louvre Hotels Group looking at growth in Andorra

02/02/15

Louvre Hotels Group has announced that it has signed three franchise contracts with a new investor, the Daguisa Group.

The partnership which both groups have entered into calls for turning three Daguisa hotels into a Golden Tulip, a Tulip Inn and a Kyriad hotel. 

 

 

 

 

 

Louvre Hotels Group’s new footprint – Marching into Korea

01/10/15 

Louvre Hotels Group is excited to announce the new expansion of its group footprint into the Korean market by its subsidiary – Golden Tulip China.  

The first Golden Tulip branded hotel in Korea is located in the famous breathtaking natural beauty of Jeju Isand.  It is named right after the location on the Hamdeok Beach as Golden Tulip Hamdeok Hotel, Jeju Island, Korea.  

  

 

 

 

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CORPORATE NEWS

Louvre Hotels Group announces the launch of PassForYou Entreprise

02/12/14

Following on from the successful card launched last year and intended for individual customers, Louvre Hotels Group, Europe’s Number Two hotel group, announces the launch of the PassForYou Entreprise card, an innovative solution in managing business travel in France.

Launched in early November, the PassForYou Entreprise card was especially designed for business customers, and is primarily intended for SMEs and intermediate-sized companies, which are the Group’s main business customers. 

Bpifrance and Louvre Hotels Group renewing hotel funding collaboration  

06/29/14

Bpifrance, a public investment and funding group, and Louvre Hotels Group, a leading hotel industry player in Europe, have announced that they were renewing their collaboration as funders of hotel projects in France.

This agreement will strengthen the existing collaboration sealed in 2011 between Louvre Hotels Group and OSEO (the former name for Bpifrance) and which has led to 38 funding applications being examined by  Bpifrance for a total investment amount of €246m. The projects to be funded all involved the creation, purchase or extension of hotels.   

  

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BRANDS NEWS

Campanile teams up with the UXUS design agency to give the new “Le Comptoir” concept a natural twist!

05/19/15

Once upon a time, there was a Campanile restaurant in Villepinte and the famous international design agency Uxus… Today, hotel clients can all enjoy this tale’s happy ending: the new face of the Comptoir Campanile with a “nature design” look. This all-new design is the latest addition to a line of Comptoirs Campanile with “Urban” and “Contemporary” looks.

This new living space, modern and refreshing, provides comfort, choice and familiarity as it projects us directly into the budget hotel of the future where design and low price share the spotlight.  The Comptoirs Campanile are standout initiatives thanks to their design and layout, bringing a fresh approach to the budget hotel market.

  

Campanile goes Hollywood on french DTT TV 

09/15/14

Would you like to spend your evening with an alien, a pirate, an FBI agent or even a vampire? That’s what the Campanile Hotel-Restaurant offers its film fan clients. Campanile gives the classic TV advert a tweak and is back on the small screen with a saga counting 13 mini-episodes.

This format brings iconic movie characters to life as funny, unexpected guests of 2 Campanile clients watching the telly in their hotel room. These 13 “billboards” are broadcast just prior to a film in the same genre. 

 

 

Première Classe gives the essential in its new radio campaign

 05/22/15

Première Classe hotels are launching their new radio campaign based on the brand promise: “The essential for a good stay”. The goal? To strengthen brand awareness and boost booking over holiday periods throughout 2015.

The mini-saga of about 10 episodes features dialogue that is brief, unexpected and humorous. Each scene is based on a simple premise: everyday situations, usually long (description of a car, a children’s story, recipe or football match) are distilled to a single reply that cuts to the essential. 

 

 

Kyriad launching their new ad campaign 

 05/28/15

Kyriad is counting on its latest advertising campaign in the magazine press to work on the brand’s image and reputation by highlighting the promise it makes for “More comfort, less conformity”. The campaign includes a series of 4 full-page press announcements that unveil the special world and design of a Kyriad guest room.

Every visual features off-the-wall, catchy taglines relating to nightlife and embroidered on comfortable pillows. Enough to startle readers through humour and self-deprecation!

 

 

 

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