BHMAsia Joins Force with Louvre Hotels Group
Asia-Pacific hotel management, development and consulting group, Bespoke Hospitality Management Asia (BHMAsia) announced that it has signed an agreement with Louvre Hotels Group to represent and expand the business of Golden Tulip brand in Thailand.
The objective is between both companies to jointly strengthen the management and the development potential of the brands of both companies in Thailand.
Louvre Hotels Group’s new footprint in China
Louvre Hotels Group is pround to announce the official launch of the two new hotels in its China portfolio, one Golden Tulip brand and another Tulip Inn brand, ie Golden Tulip K-‐Land Suzhou Residence and Tulip Inn Shangmo Hotel, with the official websites of www.goldentulipkland.com & www.tulipinnshangmo.com respectively.
Louvre Hotels Group has partnered with A Capital, the leading Euro-Asia private equity fund, to take over a group of 10 hotels in Germany.
A consortium led by A CAPITAL together with Louvre Hotels Group acquired 10 hotels in Germany, currently owned by the DHM group and operated under the Balladins brand. This portfolio consists of five 3 star and five 4 star hotels totalling 1,246 rooms located in gateway cities of Western Germany (Frankfurt, Köln, Dortmund, Bremen, Mannheim,…).
These hotels will be renovated and rebranded under Tulip Inn and Golden Tulip brands with an offensive Capex repositioning plan. They will be operated by Louvre Hotels Group.
Bpifrance and Louvre Hotels Group renewing hotel funding collaboration
Bpifrance, a public investment and funding group, and Louvre Hotels Group, a leading hotel industry player in Europe, have announced that they were renewing their collaboration as funders of hotel projects in France.
This agreement will strengthen the existing collaboration sealed in 2011 between Louvre Hotels Group and OSEO (the former name for Bpifrance) and which has led to 38 funding applications being examined by Bpifrance for a total investment amount of €246m. The projects to be funded all involved the creation, purchase or extension of hotels.
Louvre Hotels Group signs an exemplary social charter within the hotel industry
After several months of discussions with labour unions, Louvre Hotel Group management has just concluded an unprecedented charter concerning housekeeping sub-contractors.
Commenting on this announcement, Emmanuelle Greth, VP Human Resources for Louvre Hotels Group declares: “In our hotel professions, reaching our quality goals depends on the respect of people and the environment. Convinced of this, we are very proud that this project we have been working on with the labour partners for several months has reached a successful conclusion.”
« Le Comptoir », a new stopover concept for Campanile hotels
A new interior design concept adapted to today’s consumer trends
A public space that becomes a veritable living area at the heart of the hotel
A large “Bar-Comptoir” in zinc, focal point for conversation and exchange
A new, flexible food service offer that combines quality and conviviality
An individualized client welcome providing a warm, unique experience
Première Classe launches an original web campaign, breaking with the traditional communication codes of budget hotels.
Wanting to increase brand awareness in the general public, Première Classe has come up with a digital communication campaign featuring the feel-good, comfort values of its rooms. Christened “Le live Première Classe”, this one-of-a-kind campaign highlights the brand’s key message: the rooms are so comfortable that it is hard to wake up. Original and offbeat, it takes its inspiration from the brand’s DNA.
From the lelivepremiereclasse.com site, internet users will have two days – 8 hours per day – to try to wake the “boss” up out of a deep sleep, by proposing ideas live. The best ideas will be acted out by a troupe of improvisation actors. Each selected idea will then be filmed live and the video will be uploaded to the site.