Louvre Hotels Group has partnered with A Capital, the leading Euro-Asia private equity fund, to take over a group of 10 hotels in Germany.
A consortium led by A CAPITAL together with Louvre Hotels Group acquired 10 hotels in Germany, currently owned by the DHM group and operated under the Balladins brand. This portfolio consists of five 3 star and five 4 star hotels totalling 1,246 rooms located in gateway cities of Western Germany (Frankfurt, Köln, Dortmund, Bremen, Mannheim,…).
These hotels will be renovated and rebranded under Tulip Inn and Golden Tulip brands with an offensive Capex repositioning plan. They will be operated by Louvre Hotels Group.
Louvre Hotels Group reveals major expansion plan in Indonesia to open up to 30 hotels in three years
Louvre Hotels Group has announced an aggressive expansion plan for Indonesia projecting the opening of up to 30 hotels within the next three years under the Golden Tulip and Première Classe brands.
The announcement marks a further commitment to the destination following Golden Tulip's entry into the market in late 2012, since when it has opened the 138-room Golden Tulip Galaxy Banjarmasin, with a further six hotels for an additional 1,286 rooms scheduled to open this year.
New partnership between Louvre Hotels Group & LCG World - Golden Tulip to expand its brands in Italy
Louvre Hotels Group announced the signature of a strategic partnership with LCG World an Italian hotels specialist.
This new partnership will enable Louvre Hotels Group to expand the presence of its Golden Tulip and Tulip Inn brands into the Italian market through franchises while LCG World will become the official distributor of Golden Tulip and Tulip Inn brands in this market.
Bpifrance and Louvre Hotels Group renewing hotel funding collaboration
Bpifrance, a public investment and funding group, and Louvre Hotels Group, a leading hotel industry player in Europe, have announced that they were renewing their collaboration as funders of hotel projects in France.
This agreement will strengthen the existing collaboration sealed in 2011 between Louvre Hotels Group and OSEO (the former name for Bpifrance) and which has led to 38 funding applications being examined by Bpifrance for a total investment amount of €246m. The projects to be funded all involved the creation, purchase or extension of hotels.
Louvre Hotels Group signs an exemplary social charter within the hotel industry
After several months of discussions with labour unions, Louvre Hotel Group management has just concluded an unprecedented charter concerning housekeeping sub-contractors.
Commenting on this announcement, Emmanuelle Greth, VP Human Resources for Louvre Hotels Group declares: “In our hotel professions, reaching our quality goals depends on the respect of people and the environment. Convinced of this, we are very proud that this project we have been working on with the labour partners for several months has reached a successful conclusion.”
Louvre Hotels Group launches mobile apps for its economy brands
Louvre Hotels Group has announced the launch of its mobile apps, which customers can use to make reservations at its Première Classe, Campanile and Kyriad hotels. This announcement forms part of the Louvre Hotels Group digitalisation strategy that was initiated in 2012 when it became the first hotel group [in France] to offer its customers the option to make reservations online through the smartphone app, "HotelForYou".
Building on the success of the app, the Group launched mobile versions of its Campanile, Kyriad and Première Classe websites in July 2012, which allowed it to triple sales of these brands in six months.
Louvre Hotels Group announcing the opening of a Tulip Inn hotel residence in Lille Grand Stade… the 11th Golden Tulip venue in France
The hotel was built in 2012 to be managed by real-estate group SERGIC Résidences, a new Louvre Hotels Group partner. It will be franchised under the Tulip Inn brand. The Tulip Inn Lille Grand Stade Residence is a certified low-energy building on account of its thermal insulation and its efficient equipment (furnace, lighting and solar panels).