BHMAsia Joins Force with Louvre Hotels Group
Asia-Pacific hotel management, development and consulting group, Bespoke Hospitality Management Asia (BHMAsia) announced that it has signed an agreement with Louvre Hotels Group to represent and expand the business of Golden Tulip brand in Thailand.
The objective is between both companies to jointly strengthen the management and the development potential of the brands of both companies in Thailand.
Louvre Hotels Group’s new footprint in China
Louvre Hotels Group is pround to announce the official launch of the two new hotels in its China portfolio, one Golden Tulip brand and another Tulip Inn brand, ie Golden Tulip K-‐Land Suzhou Residence and Tulip Inn Shangmo Hotel, with the official websites of www.goldentulipkland.com & www.tulipinnshangmo.com respectively.
Louvre Hotels Group announces the launch of PassForYou Entreprise
Following on from the successful card launched last year and intended for individual customers, Louvre Hotels Group, Europe’s Number Two hotel group, announces the launch of the PassForYou Entreprise card, an innovative solution in managing business travel in France.
Launched in early November, the PassForYou Entreprise card was especially designed for business customers, and is primarily intended for SMEs and intermediate-sized companies, which are the Group’s main business customers.
Bpifrance and Louvre Hotels Group renewing hotel funding collaboration
Bpifrance, a public investment and funding group, and Louvre Hotels Group, a leading hotel industry player in Europe, have announced that they were renewing their collaboration as funders of hotel projects in France.
This agreement will strengthen the existing collaboration sealed in 2011 between Louvre Hotels Group and OSEO (the former name for Bpifrance) and which has led to 38 funding applications being examined by Bpifrance for a total investment amount of €246m. The projects to be funded all involved the creation, purchase or extension of hotels.
Golden Tulip maintains its growth across France, six new hotels opened in 2014
By absorbing the Dutch hotel group, Louvre Hotels Group was able to complete its offer in the upscale segment (from 3- to 5-star) thanks to its three brands, namely Tulip Inn, Golden Tulip and Royal Tulip. Golden Tulip’s premium positioning has excellent growth potential within France’s major metropolitan areas.
In fact, and thanks to a deployment strategy targeting major provincial towns and Paris, Golden Tulip has more than doubled the number of its hotels, rising from 7 hotels to 16 in France by late 2014.
« Le Comptoir », a new stopover concept for Campanile hotels
A new interior design concept adapted to today’s consumer trends
A public space that becomes a veritable living area at the heart of the hotel
A large “Bar-Comptoir” in zinc, focal point for conversation and exchange
A new, flexible food service offer that combines quality and conviviality
An individualized client welcome providing a warm, unique experience
Première Classe launches an original web campaign, breaking with the traditional communication codes of budget hotels.
Wanting to increase brand awareness in the general public, Première Classe has come up with a digital communication campaign featuring the feel-good, comfort values of its rooms. Christened “Le live Première Classe”, this one-of-a-kind campaign highlights the brand’s key message: the rooms are so comfortable that it is hard to wake up. Original and offbeat, it takes its inspiration from the brand’s DNA.
From the lelivepremiereclasse.com site, internet users will have two days – 8 hours per day – to try to wake the “boss” up out of a deep sleep, by proposing ideas live. The best ideas will be acted out by a troupe of improvisation actors. Each selected idea will then be filmed live and the video will be uploaded to the site.