Ever since it was founded in 1976 by the Taittinger Family, Louvre Hotels Group has been experiencing continual growth. Starting out as a French business, the company has gradually extended beyond the country’s borders, as it did in 2009 after its merger with Golden Tulip Hospitality and its substantial portfolio of hotels across the world.
In February 2015, Chinese Group Jin Jiang International purchased Louvre Hotels Group. Thanks to this (new) complementarity between Asia and Europe, the entity now boasts a network that currently operates about 3,000 hotels worldwide.
Louvre Hotels Group is a major player in the global hospitality industry, with a portfolio that now includes 2,500 hotels in 52 countries.
It has a full hotel offering, spanning 1 star to 5 stars, with the Louvre Hotels Group's historic brands (Première Classe, Kyriad, Campanile, Tulip Inn, Golden Tulip, Royal Tulip), the 5 brands of the Sarovar network in India, the french Group Hôtels and Préférence and Chinese brands (Metropolo, Jin Jiang Inn).
Louvre Hotels Group is a subsidiary of Jin Jiang International Holdings Co., Ltd., the 5th hospitality group in the world.
Louvre Hotels Group is sold by Starwood Capital Group to Chinese group Jin Jiang International Holding Co. Ltd., one of China’s leading tourism and hotel business conglomerates
A strategic alliance is signed with Golden Tulip Hospitality after refocusing the business towards the budget hotel segment
The Envergure Group is renamed Louvre Hotels (and returns to being the budget hotel entity). Concorde Hotels reclaim their historical 1973 name
Louvre Hotels is founded, merging the ‘budget’ branch (Envergure) and the ‘luxury’ branch (Concorde Hotels & Resort), bringing together a budget hotel and a luxury hotel branch