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An ongoing growth for the past 10 years

Ever since it was founded in 1976 by the Taittinger Family, Louvre Hotels Group has been experiencing continual growth. Starting out as a French business, the company has gradually extended beyond the country’s borders, as it did in 2009 after its merger with Golden Tulip Hospitality and its substantial portfolio of hotels across the world.

In February 2015, Chinese Group Jin Jiang International purchased Louvre Hotels Group. Thanks to this (new) complementarity between Asia and Europe, the entity now boasts a network that currently operates about 3,000 hotels worldwide.

A major hotel industry player

Louvre Hotels Group is a major player in the global hospitality industry, with a portfolio that now includes 2,500 hotels in 52 countries. 

It has a full hotel offering, spanning 1 star to 5 stars, with the Louvre Hotels Group's historic brands (Première Classe, Kyriad, Campanile, Tulip Inn, Golden Tulip, Royal Tulip), the 5 brands of the Sarovar network in India, the french Group Hôtels and Préférence and Chinese brands (Metropolo, Jin Jiang Inn). 

Louvre Hotels Group is a subsidiary of Jin Jiang International Holdings Co., Ltd., the 5th hospitality group in the world. 

Roots and wings

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October 2017

Acquisition of the upscale voluntary chain Hotels and Preference

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March 2017

Launch of Jin Jiang Louvre Asia in Shanghai

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January 2017

Acquisition of Sarovar Group

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2016

Opening of the first Campanile hotel in Shanghai

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2015

Louvre Hotels Group is sold by Starwood Capital Group to Chinese group Jin Jiang International Holding Co. Ltd., one of China’s leading tourism and hotel business conglomerates

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2009

A strategic alliance is signed with Golden Tulip Hospitality after refocusing the business towards the budget hotel segment

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2008

The Envergure Group is renamed Louvre Hotels (and returns to being the budget hotel entity). Concorde Hotels reclaim their historical 1973 name

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2005

The Group is acquired by Starwood Capital Group, an American investment fund

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2004

Louvre Hotels is founded, merging the ‘budget’ branch (Envergure) and the ‘luxury’ branch (Concorde Hotels & Resort), bringing together a budget hotel and a luxury hotel branch

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2001

opening of the first Kyriad hotel

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1989

Opening of the first Première Classe hotel

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2011

Louvre Hotels Group is founded (Louvre Hotels & Golden Tulip)

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1976

Groupe du Louvre enters the budget hotel market.Opening of the first Campanile Hotel Restaurant.