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To build today’s hotel industry, to imagine future concepts and to open up to promising new territories… such are the ambitions stated by our group, a major world-class hotel industry player still driven by its challenger spirit.
In order to achieve those ambitions, there are several objectives guiding us on a daily basis:

To stand out

Our group’s individuality stems from the various brands that make it up. Each brand is intent on shaking up the standards of their respective category, inventing new concepts that are far removed from the accepted codes used by major chains.

This nonconformist approach is expressed as follows:

  • A unique design for each Kyriad hotel, providing a different experience for every stay
  • The diversity in the architecture of Golden Tulip hotels throughout the world
  • The innovative ’Next-generation’ Campanile concept: fully renovated venues, upscale bedding, duvet etc.
  • The revival of budget hotels by Première Classe with individual bathrooms, WiFi and duvets

To be a pioneer

In order to improve the experience of our guests, especially in budget hotels, we were pioneers in innovative services:

  • 1st hotel group to develop a mobile phone application, “HotelForYou”, which can instantly locate a hotel and make a booking in real time
  • 1st group to provide online Check In-Check Out in budget hotels for direct guest room access at the desired time
  • Free WiFi in the guest rooms
  • Visualised itineraries provided in online reservation websites

To grow together

On the basis of our professional culture, we want to develop assets bringing together our 6 powerful brands with their differentiated positioning:

  • Exceeding 1150 hotels worldwide by late 2015
  • Reaching over 100 openings every year
  • Ranking in the Top 3 of our priority established areas

To change perceptions about our profession

Meeting the above challenges will require on our part much energy, innovation and ability.

To that end, we seek to attract top talent as well as atypical profiles. In that way, we will continue nurturing our challenger’s attitude and we shall be in a better position to stretch the limits of hotel industry standards.

This ambition is carried by a Human Resources policy resting upon three pillars:

  • Fostering a culture of accountability
  • Encouraging fast, in-house promotions
  • Rewarding and enhancing individual and collective performance