The international brand with a premium Identity, far from the formalism of chain Hotels
It means not only becoming a part of its big network of 160 hotels located in 40 countries, but also being the international reference in the 4-star segment on your destination, while developing a unique identity for your hotel.
The Golden Tulip concept is ideal for either the conversion of existing buildings/hotels or new construction as it offers the flexibility to fit into the local identity.
Being the guarantor of the premium international service standards, it enables lower and controlled development costs.
The concept includes:
- Strong markers that ensure a premium experience
- Decoration that is largely inspired by local values, elegance, and local culture (or a ready-to-use Dutch-inspired design)
- A brand whose global development is rooted in its long-time historic partnership with KLM
- The Brand awareness is superior to 40%* in its 4 main European key markets, reaching up to 65% in mature markets
- A global player with +160 hotels across +40 countries
- The premium brand with the strongest development in the French market**
- A differentiating brand positioning of " Playtime. Anytime. " in the upscale hospitality market
*IFop study 2021, **MKG study 2020
Take advantage of the powerful distribution platform of the world's second-largest hotel group and Europe's second-largest operator, and benefit an extensive commercialisation from our large key account B2B portfolio, while being actively supported by our world-wide digital presence.
Generate additional revenues through the brand's boosters, from both F&B (F&B concept supported by the expertise of the Club des Chefs), and the varied MICE offers (creative co-working spaces and playful coffee breaks)
