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News
Louvre Hotels Group continues to focus on city center development, opening two hotels in ‘Le Belaroïa’, an exceptional architectural complex at the heart of Montpellier
Published on 30 Sep 2019
Louvre Hotels Group pursues its development strategy focusing on dynamic localities, choosing Montpellier and specifically the new 9000 m2 urban...
Louvre Hotels Group capitalises on its young talents by launching a “Young Core” committee
Published on 25 Sep 2019
Emulating the Lakers, the legendary Los Angeles basketball team, Louvre Hotels Group, subsidiary of Jin Jiang International, has created its...
The 4-star Golden Tulip hotel, located at the heart of Riviera des Alpes, in Aix-Les-Bains, has opened a brand new restaurant, L’Alchimiste!
Published on 24 Sep 2019
On September 5th, Golden Tulip inaugurated its new restaurant L’Alchimiste. Chef Sébastien Clini works his own brand of magic, turning...
Golden Tulip reinvents team training with virtual reality
Published on 08 Jul 2019
Starting this past May, Golden Tulip, the Louvre Hotels Group premium brand, is training all its hotel directors in France and around the world -...
The 4-star Golden Tulip Aix-en-Provence reopens with a menu of excellence, simplicity and authenticity.
Published on 01 Jul 2019
Since April 2019, the Golden Tulip Aix-en-Provence has offered a fully renovated hotel featuring the unique “Playful” Golden Tulip concept. A...
Première Classe spotlights its essentials in a new digital campaign
Published on 27 Jun 2019
This new online communication campaign reasserts the brand’s position: the smart choice for a good night’s sleep, without giving up the...
The new Kyriad identity and media campaign highlights the joy of travelling
Published on 29 May 2019
Kyriad, a midscale chain of the Louvre Hotels Group, reasserts its brand positioning with a new visual identity inspired by the tenets of travel....