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News
Check out this month’s news and the Group’s latest news
News
Golden Tulip reinvents team training with virtual reality
Published on 08 Jul 2019
Starting this past May, Golden Tulip, the Louvre Hotels Group premium brand, is training all its hotel directors in France and around the world -...
The 4-star Golden Tulip Aix-en-Provence reopens with a menu of excellence, simplicity and authenticity.
Published on 01 Jul 2019
Since April 2019, the Golden Tulip Aix-en-Provence has offered a fully renovated hotel featuring the unique “Playful” Golden Tulip concept. A...
Première Classe spotlights its essentials in a new digital campaign
Published on 27 Jun 2019
This new online communication campaign reasserts the brand’s position: the smart choice for a good night’s sleep, without giving up the...
Campanile heralds its reshaped brand identity in a trendy new communication campaign: “We’ve got CO spirit”
Published on 29 May 2019
Campanile, Louvre Hotels Group’s midscale chain, unveils its new brand identity and baseline with a sweeping TV and digital campaign It...
The new Kyriad identity and media campaign highlights the joy of travelling
Published on 29 May 2019
Kyriad, a midscale chain of the Louvre Hotels Group, reasserts its brand positioning with a new visual identity inspired by the tenets of travel....
Pierre-Frederic Roulot, CEO Louvre Hotels Group, joins the international advisory board of the Ecole Hoteliere de Lausanne
Published on 10 May 2019
Pierre-Frédéric Roulot joins the International Advisory Board of the prestigious EHL Hospitality Management School, part of EHL Holding SA. A...
The Golden Tulip Shanghai Rainbow inaugurates “L’Atelier Quartier”, its rooftop restaurant run by French Chef Guillaume Comparat
Published on 07 Mar 2019
Inaugurated a few months ago, this high-end establishment at the heart of the Hongqiao district is a showpiece of French gastronomy!