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Louvre Hotels Group has always been a pioneer, leading to new standards on its category: 1st to introduce CSR & PMS, 1st to connect to OTA, 1st to offer free-Wifi in its hotels, 1st group to launch its own booking app and more recently 1st on concepts mixing human and artificial intelligence.

The spirit of innovation is part of our group’s DNA. It is the expression of our desire to move boldly and inventively forward into the future. We invite our teams to be curious and open minded. We pursue three objectives:

To define new standards

Each of our brands aims to shake up category standards by maintaining the pioneering spirit of our founders and constantly offering new services.

To make our customers’ lives easier

Innovation also means simplifying our customers’ lives by improving their hotel experience, from booking to check-out.

To develop our digital strategy

We also attach special importance to digitalisation. Our hotels are more connected every day in order to meet our customers’ expectations.