Building on our "Do, Dare, Dream" signature and slogan, the spirit of innovation is part of our group’s DNA. It is the expression of our desire to move boldly and inventively forward into the future. We invite our teams to be curious and open minded. We pursue three objectives:
To define new standards
Each of our brands aims to shake up category standards by maintaining the pioneering spirit of our founders and constantly offering new services.
To make our customers’ lives easier
Innovation also means simplifying our customers’ lives by improving their hotel experience, from booking to check-out.
To develop our digital strategy
We also attach special importance to digitalisation. Our hotels are more connected every day in order to meet our customers’ expectations.