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Atout France and Campanile launch a new campaign of promotion for European tourists

Published on 28 Jun 2018

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From June 18th to August 14th, Atout France and Campanile will run a large-scale promotional campaign targeting English, German, Dutch and Belgian tourists likely to stop over in France during their holidays.

Selected by the tourism development agency as ambassador of French hospitality, Campanile, iconic brand offering 325 hotels in France, is teaming up with Atout France, France's Tourism Development Agency, to promote to European visitors the beauty and diversity of French destinations (Auvergne, Biarritz Basque Country, Lille, etc.) as well as the offers made by Campanile to accommodate them.

The operation, 100% digital, will be deployed on social networks, in collaboration with specialized travel agencies (Adara, Travel Audience, ...) and online travel agencies.

“Louvre Hotels Group is proud to participate in this promotional campaign for Destination France. All of our teams, in our hotels in France and abroad, strive daily to offer business and leisure tourists a hospitality experience à la française. This campaign is a perfect fit with our ambitions and should benefit the entire tourism sector. “ Krystel Blondeau, Executive Director Business Unit France

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