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Barrière and Louvre Hotels Group ally to strengthen the distribution power of their high-end offers

Published on 30 Aug 2018

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Louvre Hotels Group and Barrière have signed a distribution partnership to promote their respective high-end offers. 

This commercial alliance between these two well-known groups aims to increase the Asian clientele, especially Chinese, in Barrière establishments; and on the other hand, to offer Louvre Hotels Group's clientele the wealth and excellence of the hotel offering of the family group chaired by Dominique Desseigne.

Due to its expertise and increasingly defined presence in the Asian market, Louvre Hotels Group has been selected by the Lucien Barriere group for the online marketing of their hotels. Louvre Hotels Group will present on its booking platform all 18 Barrière luxury hotels, while the latter will offer a selection of 20 high-end establishments of the brands Royal Tulip, Golden Tulip and Sarovar from Louvre Hotels Group.

Furthermore, Louvres Hotels Group and Lucien Barriere share common values and ambitions, particularly with regard to allowing an ever more demanding international clientele to discover French lifestyle and hospitality.

Louvre Hotels Group is a subsidiary of the Shanghai group, Jin Jiang International, the leading hotel group in China, which also has a tour operating business and oversees one third of Chinese travel abroad. Thus, the group is an expert in Chinese tourism in Europe and worldwide. The Chinese means of payment, the Franco-Chinese distribution programme, and the loyalty programme with over 120 million members are all good reasons to partner with Louvre Hotels Group to conquer the Asian market.

“Louvre Hotels Group's influence on Asian tourism markets is unparalleled. This capacity to increase the visibility of our brands and distribution platforms is a sizeable advantage for partners such as the Lucien Barriere group. We will be able to reach our aim of becoming the world number 1 thanks to powerful synergies such as these, which allow us to strengthen our distribution platform with a new high-end offer.” explains Pierre Frederic Roulot, CEO, Louvre Hotels Group and Jin Jiang Europe.

For Dominique Desseigne, PDG of Barrière « This new partnership is part of our international development strategy and reinforces our positioning as a key player in the luxury hotel and leisure sector. This commercial alliance with Louvre Hotels Group will allow an acceleration of the development of the Asian clientele in our hotels as well as an increased visibility on the international reservation platforms. ».

 

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