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Campanile invites chauffeur-driven car and premium taxi customers into its brand universe
Starting September 6, 2016, the Campanile hotel & restaurants are launching an innovative campaign in France using 4G interactive screens installed in chauffeur-driven cars and Premium Taxis. This campaign was developed in partnership with the Rider Adgency, specialized in “on board” advertising space.
Campanile aims to boost brand awareness via an in-vehicle application that invites travellers into the brand’s convivial universe. Immersive videos feature the various food service concepts as well as in-room services at the Campanile’s network of over 320 hotels and restaurants. Travellers can even book a room or table!
This Campanile advertising campaign will be launched in Paris and other major French cities via 1020 connected screens, reinforcing brand communication targeting business travellers.
This partnership will enable the Campanile brand to consolidate its positioning by giving digital a prominent place in its brand strategy.