vtc_header.jpg

Campanile invites chauffeur-driven car and premium taxi customers into its brand universe

Published on 08 Sep 2016

You are here

Starting September 6, 2016, the Campanile hotel & restaurants are launching an innovative campaign in France using 4G interactive screens installed in chauffeur-driven cars and Premium Taxis. This campaign was developed in partnership with the Rider Adgency, specialized in “on board” advertising space.

Campanile aims to boost brand awareness via an in-vehicle application that invites travellers into the brand’s convivial universe. Immersive videos feature the various food service concepts as well as in-room services at the Campanile’s network of over 320 hotels and restaurants. Travellers can even book a room or table!

This Campanile advertising campaign will be launched in Paris and other major French cities via 1020 connected screens, reinforcing brand communication targeting business travellers.

This partnership will enable the Campanile brand to consolidate its positioning by giving digital a prominent place in its brand strategy. 

News

Louvre Hotels Group continues to develop high-end affiliation : Hôtels & Préférence acquires « TemptingPlaces », a collection of exceptionnal boutique-hotels

Published on 22 Jan 2019
temtingplaces_small.jpg

Shortly after being purchased by Louvre Hotels Group, the Hôtels & Préférence chain has broadened its international scope with the acquisition...

Read more
News

Over 150 french investers attend the louvre hotels group annual convention held for the first time in Shanghai

Published on 18 Jan 2019
conv_investisseurs_small.jpg

Major actor on the hospitality industry, Louvre Hotels Group welcomed nearly 150 French investors to its annual convention, held for the first...

Read more
News

Six months after Kyriad Direct’s launch, Louvre Hotels Group boosts its brand expansion in France by opening 12 hotels

Published on 14 Jan 2019
kyriad_direct_small.jpg

Louvre Hotels Group, subsidiary of the 2nd hospitality group in the world, is proudly announcing the opening of more than 12 hotels, in 12 cities...

Read more