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Since its repositioning in 2016, the four-star hotel brand of Louvre Hotels Group has a whole new attitude.

Today, at Golden Tulip, anytime is the right time to share a playful outlook on life, work and travel with its clients. Its new brand signature, “Playtime. Anytime.” comes to life in a film encouraging travelers to mix work and play.

In partnership with the Ogilvy Paris agency and the Ursus production company, Golden Tulip presents a film that reflects its repositioning. It highlights new client expectations influenced by the Millennials, and personifies its signature “Playtime. Anytime.” through a new business traveler’s behavior, serious and fun-loving.

The brand’s main target moves through the various areas of a new Golden Tulip hotel: lobby, room, restaurant, meeting room, pool and its local environment. As a collector of new and unusual experiences, he enjoys the Golden Tulip one’s thanks to its new services revisiting hotel standards: a tandem - wink to the brand’s Dutch origins - an unforgettable occasion to explore the town, a Body Care Bar - offering body care products in a playful and elegant way - welcome gift for clients and an open lobby - ideal for encounters and friendly conversations.

"A stay in a city should not look like a stay in other one. It should be exceptional and combined local authenticity with the must-have amenities of modern comfort. In this context, hotels can no longer be the final step of the day, where people sleep, but must be a place to live, all day long." said Françoise Houdebine, VP Sales & Marketing of the Louvre Hotels Group.

This journey on a Segway shows the new rich and seamless client experience offered by the Golden Tulip brand. In this way, the hotel becomes a real living space.

This film, which is released on Golden Tulip social media, highlights business travelers’ current behaviors. Now, they no longer segment their day in work time from one side and time off from the other. Thus, Golden Tulip has set itself a mission: reinventing their stay by offering, not a range of services, but a playful and unique experience, as shown in this new brand film.

 

 

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