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Golden Tulip reinvents team training with virtual reality
Starting this past May, Golden Tulip, the Louvre Hotels Group premium brand, is training all its hotel directors in France and around the world - nearly 200 people - in participative leadership using an innovative, fun, intuitive and digital method integrating virtual reality.
A disruptive, interactive training method for “Playful leaders”
Golden Tulip hotels and their clients share a fun outlook on life, work and travel. The signature “Playtime Anytime” invites clients to enjoy a stay at their hotels and have a little fun, whether they are there for business or leisure. To ensure that its teams deliver the brand promise, Golden Tulip has reinvented its internal training methods with a brand new, unconventional format. Inspired by the ‘gamification’ trend, virtual reality builds awareness in a widespread public and makes learning fun.
Learning how to adopt the Golden Tulip attitude is easier than ever!
Every hotel director in France and around the world receives a cardboard headset, easy to assemble and use. They then download the “Playful leader” app onto a smartphone to get started. Three 10-minute training sessions are available, each featuring 360° interactive videos filmed at the Golden Tulip Marseille Euromed, in which Managers find themselves in real-life situations.
“Virtual reality revolutionises the employee experience in our hotels and the way we share our know-how. It provides easy-to-access training assimilated during a fun, immersive experience,” explains Aymeric Lecocq, Training Manager at Louvre Hotels Group.
They interact directly with several people at the hotel and have to adopt the right Golden Tulip attitude to fill up their team’s good humour meter.
This immersive experience was created in partnership with the French company My-Serious-Game (www.my-serious-game.com). The main goal is to enable users to better retain information by delivering educational content in a fun format. My Serious Game is enthusiastic about the result : “Louvre Hotels Group entrusted us with the development of this innovative application. Our successful collaboration has enabled us to rollout a powerful training tool across the Golden Tulip network by combining our tech know-how and the hotel know-how of LHG. Using technology to improve training is our number one priority; we have proved here that VR can be a pivotal training element .”