Home»News»Groupe du Louvre Acquires Hôtels & Préférence and expands its high-end market potential
Groupe du Louvre Acquires Hôtels & Préférence and expands its high-end market potential
Groupe du Louvre, parent company of Louvre Hotels Group, announces the signature of an acquisition agreement for a significant majority in the resolutely high-end chain Hôtels & Préférence.
This acquisition bolsters Louvre Hotels Group’s brand portfolio and adds a network of 140 hotels, mainly 4- and 5-star, located in France and internationally. The acquisition of the Hôtels & Préférence chain marks a new stage in the strategy of Louvre Hotels Group to reinforce its offer and development in France and internationally. Founded in 2000, this network has experienced rapid growth. Today, it boasts 140 affiliates, including 122 in France, with the remaining in Europe, China, Canada and Columbia. Its affiliates include over 80% of the portfolio in four-star plus and five-star categories, with the network representing a total of 9165 rooms.
A WIN-WIN DEAL
This deal between Louvre Hotels Group and the Hôtels & Préférence network will bring a number of synergies into play and enhance existing offerings through transferring of skills, thus providing a golden opportunity for current and future hotel owners. “Hôtels & Préférence boosts our portfolio with “palace”, luxury and Resort properties, as well as boutique hotels, business hotels and many “demeures de charme”, or hotels with character. This is the natural extension of our positioning and strategy to upscale our group. We share the same demanding standards, the same hospitality values and embrace the multiple potential synergies to pursue growth in France and internationally.” explains Pierre-Frédéric Roulot, CEO of Groupe du Louvre and Jin Jiang International, Europe. To retain the value preposition, Hôtels & Préférence will remain an independent chain and no rebranding is planned by Groupe du Louvre.
A GLOBAL ACTOR
“This agreement is a wonderful opportunity for Hôtels & Préférence to become one of the industry’s global actors on its segment, and thanks to our main shareholder, we are going to develop our brand, our teams and our means to provide more extensive and effective marketing, communication and especially sales-related services to our member hotels,” declares Yannick Gavelle, Managing Director and Co-Founder of Hôtels & Préférence.