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Kyriad hotels hit the roads to reaffirm their positioning and comfort
While the 2016 European Football Championship will be siphoning huge numbers of visitors and fans to major French cities, Kyriad will be right in the thick of it, on the back of tourist buses to promote its vast 3- and 4-star hotel network and highlight the comfort of its rooms.
“The headrests are much more comfortable at Kyriad”.
This fun, inventive teaser, written against a pillow visual, greets passers-by and drivers on the streets of Paris, Marseille, Lyon and Lille as part of a campaign to create awareness of the Kyriad brand promise.
Designed by the PONK agency and produced by Hold-On Productions, this campaign focuses on the strong network of 240 non-standardized Kyriad hotels throughout France, as well as featuring the brand’s 3- and 4-star category positioning with a message spotlighting its promise of comfort.
Thirty-nine buses in all will be sporting the brand’s colors in the most tourist-centric areas of Paris, Lille, Lyon and Marseille, from April 10 to July 10 in the capital and between June 10 and July 10 in the other cities.
This campaign is a continuation of the press campaign launched at the end of 2015: a series of 4 full-page adverts, each unveiling the special universe and design of a Kyriad room. Each visual featured a clever phrase or pun on the theme of a good night’s sleep embroidered onto a comfortable pillow.