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A new interior design concept adapted to today’s consumer trends

•    A public space that becomes a veritable living area at the heart of the hotel
•    A large “Bar-Comptoir” in zinc, focal point for conversation and exchange
•    A new, flexible food service offer that combines quality and conviviality
•    An individualized client welcome providing a warm, unique experience

Convinced that business travellers are not just looking for a place to sleep from a purely rational viewpoint, Louvre Hotels Group launches a new hospitality concept in its hotels that puts a “feel-good” experience and pleasure back at the heart of the budget hotel offer. Louvre Hotels Group brings into question budget hotel codes which normally tend to favour standardization and depersonalisation. By proposing a convivial ambiance to its clients in a larger, informal lobby area, Louvre Hotels Group counts on making its brand the business clientele’s preferred destination.
Articulated around a stylish zinc “Bar-Comptoir”, the lobby becomes the hotel’s living area, a perfect place to socialise, the focal point of various service and activity offers. The rooms are redefined by their original function: a room to sleep in. This new concept conserves the Campanile brand’s DNA - “Welcome to our place” - with a warm welcome, conviviality and “home-away-from-home” design… a reinvented French auberge!

Two versions of “Le Comptoir Campanile” are being developed to adapt the concept to the traditional Campanile hotels as well as city centre hotels with a different setup. Two pilot hotels for this new concept are already being tested in Saint-Germain-en-Laye and Nancy. Seven other hotels in Paris and Lyon should be ready to follow suit in the coming months.

The first feedback from clients about this new concept is very positive, which has encouraged the Louvre Hotels Group to consider a similar concept for its Première Classe hotel: the result is a first pilot hotel in Thionville in April 2014. For the first time, a low-end budget hotel brand offers a business corner, a selection of magazines & books available to guests and food service at the “Mini–Comptoir”.

Commenting on this announcement, Marie-Pierre Mottin, Chief Marketing & Business Development Officer at the Louvre Hotels Group, states: "We are very proud to be unveiling this new concept, which resulted from discussions about our customers’ changing expectations. As part of our push towards standardised services and offers, we want to provide our guests with the kind of stopover they will experience as comfortable and warm-hearted. It is our hope that the time they spend around the “Comptoir” will further build their loyalty towards Campanile, and will confirm in their view our status as an innovative player in Europe’s budget hotel & catering industry”.


  • Food service with something for everyone
  • The redesigned area around the “Bar-Comptoir”
  • A team that tends to your every need



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