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After a particularly eventful 2015, Louvre Hotels Group and Jin Jiang International held a joint press conference on March 9 during the ITB trade show in Berlin. They presented the hotel group’s development plan for 2016.

With the solid support of its new shareholder, a 2.5 Billion euro credit line with the Chinese ICBC bank and privileged access to 109 million Chinese tourists throughout the world, Louvre Hotels Group plans to penetrate 10 new markets in 2016 in Africa, the Middle East, Europe, Latin America and Asia.

2016 will also be the year of a vast offensive on the high-end market with several new Golden Tulip hotel openings: in Euromed, at the heart of Marseille’s business district, in Kenya, Doha and Seoul. At the same time, the Golden Tulip brand will be completely repositioned to become the global leader in premium business travel.

Campanile will also be rolling out a new program, namely in China where its innovative concept generated much enthusiasm with Jin Jiang International and the local clientele. The group plans to open 500 Campanile hotels over the next five years. In terms of client experience, the brand will continue to rewrite the codes of the budget segment. Its “Comptoirs”, variations of which will appear on all of its markets, will propose its famous food service based on quality and seasonality and featuring recipes created by chef Philippe Renard.


Louvre Hotels Group wishes you...

Published on 16 Dec 2021

A wonderful year 2022!

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Jin Jiang International and Louvre Hotels Group recognized at the 21st ceremony of the Hospitality Awards !

Published on 06 Dec 2021

The 21st ceremony of the Hospitality Awards was held on November 30th in Paris, organized by Hospitality On media, under the high patronage of...

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Louvre Hotels Group launches an international internal gastronomy contest at the heart of Rungis Market!

Published on 21 Sep 2021

Following the success of the first edition held in 2020 by Jin Jiang International in Shanghai, the Gastronomy Contest comes to France! 

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