Home»News»Louvre Hotels Group continues to develop high-end affiliation : Hôtels & Préférence acquires « TemptingPlaces », a collection of exceptionnal boutique-hotels
Louvre Hotels Group continues to develop high-end affiliation : Hôtels & Préférence acquires « TemptingPlaces », a collection of exceptionnal boutique-hotels
Shortly after being purchased by Louvre Hotels Group, the Hôtels & Préférence chain has broadened its international scope with the acquisition of TemptingPlaces, a high-end boutique-hotel label present in 31 countries with 105 boutique-hotels.
This investment enables the subsidiary of Louvre Hotels Group to expand and develop its international portfolio.
The world’s best collection of boutique-hotels Created in 2010, the high-end TemptingPlaces label has grown to include 105 boutique-hotels in 31 countries, carefully selected for their authenticity, character and personalized services to offer exceptional and exclusive stays. « TemptingPlaces is a pioneering brand in the fast growing boutique hotel market. Experiential, curated, and international, the brand has shaped the market offer and is distinguished by its development of services specially tailored to a new generation of hotels. I am thrilled by this next step for TemptingPlaces, this acquisition will enable great expansion thanks to the strength of a worldwide group. » explains Laurence Onfroy – Founder of TemptingPlaces
A strategic and effective acquisition
By purchasing TemptingPlaces, the Hôtels & Préférence label which boasts 150 affiliated hotels in France–enhances the international scope of its portfolio by acquiring high end boutique-hotels in exceptional settings. Following this purchase, the Group has created a new brand: TemptingPlaces By Hôtels & Préférence. « The exceptional quality of TemptingPlaces hotels and the complimentarity of our two brands provide our Group with a great opportunity for international development on the 5-star segment. » asserts Yannick Gavelle Co-Founder of Hôtels & Préférence.
Affiliation, a part of Louvre Hotels Group strategy
This new acquisition enables Louvre Hotels Group, owned by Jin Jiang International, the world’s 2nd largest hotel group, to continue expanding its affiliation business. This business model enables the Group to develop quickly while offering quality hotels and service. In the past 18 months, nearly 255 additional hotels have been added to the Group’s portfolio through affiliation. « We are very pleased with this acquisition by Hôtels & Préférence. This strategic merger is a perfect fit with our global development goals while offering our clients new one-of-a-kind, high-end experiences » explains Pierre-Frédéric Roulot, CEO Louvre Hotels Group.