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Despite the current sanitary crisis, Louvre Hotels Group – Europe's second-largest hotel group and a subsidiary of Jin Jiang International – continues to develop its network in Europe by taking over ten ‘7 Days Premium’ hotels.

Previously owned by Chinese hotel group Plateno, this transaction is in line with the Group’s ongoing expansion in strategic cities and regions across Europe.

Europe as a playing field

With 1,180 hotels across France and Europe, Louvre Hotels Group is a major European player in segments ranging from one to five stars that include the brands Hôtels & Préférence, Royal Tulip, Golden Tulip, Campanile, Kyriad, Tulip Inn, and Première Classe. The Group branched out to the European market in 2009 by taking over the Dutch hotel chain Golden Tulip and its 230 or so hotels across 40 countries, acquiring affiliate chain Hôtels & Préférence in 2017, and opening several regional offices in strategic European markets such as Poland and the Benelux countries.

Despite the current health crisis, the Group is expanding its European network with the acquisition of ten ‘7 Days Premium’ hotels in two- and three-star segments. Ranging in size from 95 to 200 rooms, these hotels are located in Austria (Vienna, Salzburg, Ansfelden), Germany (Munich, Leipzig, Berlin), and Italy (Venice).

Campanile et Kyriad continuent leur conquête de l’Europe

Soon to be refurbished by the Louvre Hotels Group teams, these ideally located hotels will reopen under the brand names Campanile and Kyriad.

The Group’s iconic brand Campanile now represents more than 400 hotels in some fifteen countries. This acquisition adds 7 new hotels to the Group’s portfolio. With 150 to 200 rooms, the future Campanile hotels are located in strategic European cities such as Leipzig, Munich, Berlin, Venice, and Vienna. As for Kyriad, the brand will inaugurate a 95-room hotel in Vienna.

"This development enables us to uphold and expand our brands across Europe, despite a difficult global context, while establishing our leadership in the European hotel industry.It is a great opportunity for our strategic brands, such as Campanile which we are positioning in the major European cities and transport hubs" Pierre-Frédéric Roulot, CEO Louvre Hotels Group

"With this acquisition, we are taking over hotels in strategic locations such as Leipzig, Munich, and Vienna, thus further expanding our European network to best meet the expectations of both our business and leisure customers." Andreas Tscherning, COO Louvre Hotels Group

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