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Louvre Hotels Group launches Hlab, a new ecosystem of start-ups at the core of its innovation strategy
The world’s 5th largest hotel group presents its new platform: HLab. The purpose of this open, flexible ecosystem is to bring the Group’s strategic focus into contact more quickly with the innovative ideas of its start-up partners.
Communicating and working with external innovation pioneers is a veritable challenge for a major group. Louvre Hotels Group has stepped up to the plate with a solid, open approach to innovation. For over a year, their dedicated team has provided clear strategic focus and a pragmatic collaboration method leading very quickly to shared success with the start-ups.
HLab is the name of this platform 100% dedicated to new intelligent businesses.
"We had a threefold objective when we launched HLab a year ago:
Reach outside of the company for skills that could be valuable for the Group
Prove that we were capable of testing, rolling out and scaling an innovative solution developed in collaboration with an external partner.
Generate an innovative spririt internally
HLab is the first building block of our long-term innovation strategy. Today, we can be proud of what we have accomplished because we are in line with the stated objectives and ready to enter the next, ambitious phase of the adventure."
Quang Thai, Vice President Strategy and Innovation
An ecosystem with 3 value creation objectives
This ecosystem has 3 value creation objectives for the Group:
Improving the Client experience
By meeting our clients’ new needs and offering innovative services to transform the user experience: simplifying the client experience by eliminating ‘rough spots’, offering a seamless stay with a focus on pleasure and emotion.
Improving the Employee experience, in hotels and head office
By facilitating the daily work of our personnel through innovative measures: digitalizing repetitive and administrative tasks, thus freeing time for teams to be more attentive to Clients.
Improving hotels’ economic performance
By choosing partners who offer new services to hotel managers, to travelers and residents, in order to generate additional revenue and develop the group’s growth.
In the long-term, through their network of 7,000 hotels worldwide - including 1,000 in France -, Louvre Hotels Group and its shareholder Jin Jiang International want to establish themselves as the privileged partners of innovative players.
"Start-ups always begin by identifying a glitch and developing a specific solution. As a large group, we have the 360° vision of a generalist. The combination of these two strengths is virtuous and results in new, unique solutions, which would not be possible alone." Lorraine Duval, Strategic Innovation and HLab Ecosystem Manager