You are here

The world’s 5th largest hotel group presents its new platform: HLab.
The purpose of this open, flexible ecosystem is to bring the Group’s strategic focus into contact more quickly with the innovative ideas of its start-up partners.

Communicating and working with external innovation pioneers is a veritable challenge for a major group. Louvre Hotels Group has stepped up to the plate with a solid, open approach to innovation. For over a year, their dedicated team has provided clear strategic focus and a pragmatic collaboration method leading very quickly to shared success with the start-ups.

HLab is the name of this platform 100% dedicated to new intelligent businesses.

https://www.youtube.com/watch?v=UjSJk9sc1Gw&feature=youtu.be

"We had a threefold objective when we launched HLab a year ago: 
  • Reach outside of the company for skills that could be valuable for the Group 
  • Prove that we were capable of testing, rolling out and scaling an innovative solution developed in collaboration with an external partner. 
  • Generate an innovative spririt internally 
HLab is the first building block of our long-term innovation strategy. Today, we can be proud of what we have accomplished because we are in line with the stated objectives and ready to enter the next, ambitious phase of the adventure."
Quang Thai, Vice President Strategy and Innovation 

 

An ecosystem with 3 value creation objectives

This ecosystem has 3 value creation objectives for the Group:

  • Improving the Client experience

By meeting our clients’ new needs and offering innovative services to transform the user experience: simplifying the client experience by eliminating ‘rough spots’, offering a seamless stay with a focus on pleasure and emotion.

  • Improving the Employee experience, in hotels and head office

By facilitating the daily work of our personnel through innovative measures: digitalizing repetitive and administrative tasks, thus freeing time for teams to be more attentive to Clients.

  • Improving hotels’ economic performance

By choosing partners who offer new services to hotel managers, to travelers and residents, in order to generate additional revenue and develop the group’s growth.

In the long-term, through their network of 7,000 hotels worldwide - including 1,000 in France -, Louvre Hotels Group and its shareholder Jin Jiang International want to establish themselves as the privileged partners of innovative players.

"Start-ups always begin by identifying a glitch and developing a specific solution. As a large group, we have the 360° vision of a generalist. The combination of these two strengths is virtuous and results in new, unique solutions, which would not be possible alone."
Lorraine Duval, Strategic Innovation and HLab Ecosystem Manager

 

HLab Infographic

copie_de_infographie-lhg-angl_1.png

 

News

Golden Tulip reinvents team training with virtual reality

Published on 08 Jul 2019
rv_gt_small.jpg

Starting this past May, Golden Tulip, the Louvre Hotels Group premium brand, is training all its hotel directors in France and around the world -...

Read more
News

The 4-star Golden Tulip Aix-en-Provence reopens with a menu of excellence, simplicity and authenticity.

Published on 01 Jul 2019
gtaix_small.jpg

Since April 2019, the Golden Tulip Aix-en-Provence has offered a fully renovated hotel featuring the unique “Playful” Golden Tulip concept. A...

Read more
News

Première Classe spotlights its essentials in a new digital campaign

Published on 27 Jun 2019
premiere_classe_campagne_small.jpg

This new online communication campaign reasserts the brand’s position: the smart choice for a good night’s sleep, without giving up the...

Read more