Home»News» Louvre Hotels Group receives 4 awards for its historic brands at the 31st IREF awards ceremony
Louvre Hotels Group receives 4 awards for its historic brands at the 31st IREF awards ceremony
Louvre Hotels Group was recognized on Monday, November 5, during the 31st IREF (Federation of European Partnership and Franchise Networks) Awards Ceremony which honors affiliates of the best independent organized networks. This year’s ceremony was placed under the patronage of Bruno Le Maire, French Minister of Economy and Finance.
Marketing grand prize awarded to Golden Tulip Euromed Marseille
Golden Tulip Euromed Marseille was awarded the « Marketing Grand Prize », a distinction that recognizes the brand’s new positioning. Elegant and premium, the Golden Tulip brand has dusted off high-end hospitality and tweaked the entire client experience to offer re-enchanted stays. With its signature “Playtime, Anytime”, the brand is a perfect fit for the new business traveler’s lifestyle, combining work and pleasure. The brand is constantly growing in France and throughout the world with a flagship hotel in the heart of Shanghai and recent openings in Marseille, Bordeaux, and soon Strasbourg.
Kudos to groupwide efforts
Like the Golden Tulip brand, Kyriad, Première Classe, and Campanile were also recognized at the awards ceremony: - Kyriad : Hugues Baalouch (Kyriad Futuroscope) was awarded the « Top franchisees and partners in France » prize. - Première Classe : Philippe Imberton (Première Classe Genève-Prevessin) was recognized for « Excellence in hotel development » in the « Top franchisees and partners in France » category. - Campanile : Wilfrid and Isabelle Parmentier (Campanile Orléans La Source) were awarded the « Top brand ambassador » prize.
All of these awards recognize the vitality of the hotels and validate Louvre Hotels Group’s support strategy vis-à-vis its investors, the biggest ambassadors of the Group, its brands, and innovations. An attractive franchisor thanks to its strong brand values, Louvre Hotels Group plays an important role in the success of all its hotels