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Première Classe hotels are launching their new radio campaign based on the brand promise: “The essential for a good stay”. The goal? To strengthen brand awareness and boost booking over holiday periods throughout 2015.

he mini-saga of about 10 episodes features dialogue that is brief, unexpected and humorous. Each scene is based on a simple premise: everyday situations, usually long (description of a car, a children’s story, recipe or football match) are distilled to a single reply that cuts to the essential.


Louvre Hotels Group wishes you...

Published on 16 Dec 2021

A wonderful year 2022!

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Jin Jiang International and Louvre Hotels Group recognized at the 21st ceremony of the Hospitality Awards !

Published on 06 Dec 2021

The 21st ceremony of the Hospitality Awards was held on November 30th in Paris, organized by Hospitality On media, under the high patronage of...

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Louvre Hotels Group launches an international internal gastronomy contest at the heart of Rungis Market!

Published on 21 Sep 2021

Following the success of the first edition held in 2020 by Jin Jiang International in Shanghai, the Gastronomy Contest comes to France! 

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