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Première Classe hotels are launching their new radio campaign based on the brand promise: “The essential for a good stay”. The goal? To strengthen brand awareness and boost booking over holiday periods throughout 2015.

he mini-saga of about 10 episodes features dialogue that is brief, unexpected and humorous. Each scene is based on a simple premise: everyday situations, usually long (description of a car, a children’s story, recipe or football match) are distilled to a single reply that cuts to the essential.

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Louvre Hotels Group wishes you...

Published on 16 Dec 2021
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A wonderful year 2022!

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Jin Jiang International and Louvre Hotels Group recognized at the 21st ceremony of the Hospitality Awards !

Published on 06 Dec 2021
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The 21st ceremony of the Hospitality Awards was held on November 30th in Paris, organized by Hospitality On media, under the high patronage of...

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Louvre Hotels Group launches an international internal gastronomy contest at the heart of Rungis Market!

Published on 21 Sep 2021
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Following the success of the first edition held in 2020 by Jin Jiang International in Shanghai, the Gastronomy Contest comes to France! 

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