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Première Classe gives the essential in its new radio campaign
Première Classe hotels are launching their new radio campaign based on the brand promise: “The essential for a good stay”. The goal? To strengthen brand awareness and boost booking over holiday periods throughout 2015.
he mini-saga of about 10 episodes features dialogue that is brief, unexpected and humorous. Each scene is based on a simple premise: everyday situations, usually long (description of a car, a children’s story, recipe or football match) are distilled to a single reply that cuts to the essential.