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Wanting to increase brand awareness in the general public, Première Classe has come up with a digital communication campaign featuring the feel-good, comfort values of its rooms. Christened “Le live Première Classe”, this one-of-a-kind campaign highlights the brand’s key message: the rooms are so comfortable that it is hard to wake up. Original and offbeat, it takes its inspiration from the brand’s DNA.

From the site, internet users will have two days – 8 hours per day – to try to wake the “boss” up out of a deep sleep, by proposing ideas live. The best ideas will be acted out by a troupe of improvisation actors. Each selected idea will then be filmed live and the video will be uploaded to the site.


Louvre Hotels Group wishes you...

Published on 16 Dec 2021

A wonderful year 2022!

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Jin Jiang International and Louvre Hotels Group recognized at the 21st ceremony of the Hospitality Awards !

Published on 06 Dec 2021

The 21st ceremony of the Hospitality Awards was held on November 30th in Paris, organized by Hospitality On media, under the high patronage of...

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Louvre Hotels Group launches an international internal gastronomy contest at the heart of Rungis Market!

Published on 21 Sep 2021

Following the success of the first edition held in 2020 by Jin Jiang International in Shanghai, the Gastronomy Contest comes to France! 

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