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Première Classe sets the GPS for summer!
Summer holidays are here at last! From June 6 to September 4, Première Classe hotels reach out to holiday-makers with a new TV campaign sponsoring the weather report on major French channels.
The original and offbeat billboard, created by the Ponk agency, shows a couple en route to their holiday destination. Heading for the sea or the mountains, in the rain or bright sunshine, the couple, shown in motion graphic design, is smiling away behind the wheel of their vintage car.
The roadside decor changes throughout the commercial as the miles and hours go by, until our happy couple stop for the night at a Première Classe hotel.
This fun commercial, with a simple, friendly tone, embodies the brand spirit: Première Classe, the smart stopover choice en route to your summer holidays.
Creation & Planning: PONK
President & Design Director: Franck Pralong
Art Director: Emmanuel Guillon
Motion Designer: Sébastien Chauvot
Advertiser Coordinator: Florence Morelli
Agency Director : Aurélia Freppel
Format: 6-, 8- and 10-second billboards
From June 6 to September 4, seven channels will air the TV commercial before and after:
The weather report, from Monday, June 6 to Sunday, August 14 on the TMC, NT1 and LCI channels
The beach weather report, from Monday, July 4 to Sunday, August 28 on the D8, D17 and ITELE channels
The weekend weather report, from Friday, July 8 to Sunday, September 4 on the France 2 channel.