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Première Classe spotlights its essentials in a new digital campaign

Published on 27 Jun 2019

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This new online communication campaign reasserts the brand’s position: the smart choice for a good night’s sleep, without giving up the essentials.

At Première Classe: “Say ‘No’ to extras! Say ‘Yes’ to the essentials!”​ 
This eye-catching campaign features a dozen characters created by illustrator Dylan Jones, all voicing their “Smart Client” concerns as they look for a great deal without giving up the essentials.
In a fun, off-beat style and tone, businessmen, seniors, families and students demand “the essentials” during their stay: a hotel open 24/7, low room rates, a private bathroom, free Wi-Fi, etc

An entertaining online campaign that promotes Première Classe brand values.
An extensive 4-month digital plan includes online videos, Facebook posts, Instagram stories and promotional banners.
This campaign, created by the Socialy agency, is designed to give the Première Classe brand wide-scale web presence and reinforce its visibility on all digital devices and social media.

Digital interaction for all travellers
The Hero – Personality Test contest: What kind of traveller are you?
Throughout the summer, Première Classe invites the public to find out what kind of traveller they are by taking a fun test on their Facebook page. Urban tourist, adventurer, business traveller or laid back traveller? The test tells all! Plus, the contest winner gets a camera to take on their next trip!

Referencing on Mappy and ViaMichelin 
This summer, the Première Classe hotels make their appearance on Mappy, as well as on Via Michelin.

 

‘20 minutes’ digital articles
Première Classe is featured in 4 articles published in the free Parisian daily newspaper ‘20 minutes’. The journalist explores the theme of “Smart Travel” based on different traveller profiles. Tips, reminders and advice for leaving home with total peace of mind and not forgetting the essentials! These articles will be published on pages with campaign tie-in wallpaper.

 

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