You are here

Louvre Hotels Group, subsidiary of the 2nd hospitality group in the world, is proudly announcing the opening of more than 12 hotels, in 12 cities and 800 Kyriad Direct rooms in France, by early 2019. Launched in April 2018, the Kyriad Direct brand is transforming 2-star hospitality by offering a personalized experience.

Thanks to Kyriad Direct, Louvre Hotels Group is strengthening its brand portfolio by proposing all kinds of experiences, for all tastes and budgets. This new offer meets the travelers’ expectations, which are seeking for a qualitative hotel experience, at an affordable price, within «non-standardised» establishments. Besides, the new offer meets the investors’ expectations, wishing to benefit from increased visibility within distribution channels.

From Lille to Agen, from Grenoble to Rennes, Kyriad Direct strive to be rapidly present over 100 cities. The first Kyriad Direct locations are the following :  
- Lille Stade Pierre Mauroy
- Nantes
- Grenoble
- Orléans La Chapelle Saint Mesmin
- Dreux
- Rennes Ouest
- Agen
- La Rochelle-Aytré
- Saintes
- Deltour
- Le Puy en Velay
- Chambray-les-Tours
- Arles

For more than 40 years, thanks to an unparalleled hospitality know-how, but also a strong distribution network, Kyriad Direct constitute a winning opportunity for many independent hotels and modest franchise network’s members, eager to benefit from a better exposure.

News

Louvre Hotels Group puts technology at the heart of the client experience with the opening of its first establishment in Europe which carries the “SMART INSIDE” label

Published on 16 Jun 2021
small_smart.jpg

Louvre Hotels Group, the 2nd European hotel group and subsidiary of Jin Jiang International, the 2nd hotel group in the world, is unveiling its...

Read more
News

The Campanile, Kyriad and Premiere Classe brands unveil their new brand films with a message of friendliness, sharing and travel.

Published on 08 Jun 2021
small_campagnes_medias.jpg

As of June, the historical brands of the Louvre Hotels Group will present their new television and digital campaigns. 

Read more
News

Come to the table, ready, eat!

Published on 31 May 2021
reouverture_restau-actu.jpg

What a pleasure it is to welcome you once again in our restaurants!

Read more